Breakthrough Advertising by Eugene M. Schwartz Summary
Overview of Breakthrough Advertising
"Breakthrough Advertising" - the 1966 marketing bible so powerful it commands hundreds of dollars per used copy. Eugene Schwartz's psychological masterpiece decoded consumer desires before modern frameworks existed. Industry legends swear by it: master these seven techniques and you'll never view persuasion the same way again.
Similar books to Breakthrough Advertising
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
The Hidden Power Behind Every Successful Advertisement
In the high-stakes world of advertising, one truth stands above all others: great copy doesn't create desire-it channels existing desires toward specific products. This revelation forms the foundation of Eugene Schwartz's masterpiece "Breakthrough Advertising." Unlike theoretical marketing texts, this book emerged from the trenches of direct response advertising, where every word's effectiveness was measured in dollars and cents. The genius of Schwartz's approach lies in understanding that mass desire-the public spread of a private want-exists independent of any advertisement. No company, regardless of budget, can afford to create mass desire; they can only identify and harness it. This gives advertising its remarkable amplification effect where $1 spent can generate $50-$100 in sales. What makes a product sell isn't clever wordplay but tapping into permanent forces (like the desire for health or attractiveness) or forces of change (emerging trends and shifting preferences). Your job isn't to invent desire but to detect it and harness your product to it. People don't pay for what a product is made of-they pay for what it does for them.
The Five Stages of Awareness and Market Sophistication
Verbalization: Transforming Claims into Compelling Messages
The Three Dimensions of Persuasion: Desire, Identity, and Belief
Intensification and Identification: Making Desire Irresistible
Building Belief Through Strategic Techniques
The Timeless Art of Persuasion in a Changing World
クイックサマリーモード - 『Breakthrough Advertising』の要約を9分で読む・聴く
『Breakthrough Advertising』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『Breakthrough Advertising』から厳選した8の洞察
『Breakthrough Advertising』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『Breakthrough Advertising』のレッスンを25分のストーリーで
鮮やかなストーリーテリングを通じて『Breakthrough Advertising』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『Breakthrough Advertising』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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