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    Buyology book cover

    Buyology by Martin Lindstrom Summary

    Buyology
    Martin Lindstrom
    3.76 (14166 Reviews)
    PsychologyBusinessEntrepreneurship
    概要
    主なポイント
    著者
    よくある質問

    Overview of Buyology

    Dive into the $7 million neuromarketing study that revealed cigarette warnings actually increase cravings. "Buyology" exposes the subconscious forces driving our purchases, predicting TV hits with brain scans when traditional research fails. Your brain isn't buying what you think it is.

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    クイックサマリー9分

    著者の声を通じて本を感じる

    深堀り42分

    知識を魅力的で例が豊富な洞察に変換

    フラッシュカード8件の洞察

    キーアイデアを瞬時にキャプチャして素早く学習

    エンタメ18分

    楽しく魅力的な方法で本を楽しむ

    「Buyology」のベストクォート

    “

    We rarely understand our own motivations when we shop.

    ”
    あなたに合った学び方を探す
    『Buyology』は単なる本ではありません—Psychologyのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

    クイックサマリーモード - 『Buyology』の要約を9分で読む・聴く

    クイックサマリー
    クイックサマリー
    『Buyology』を9分で要約

    『Buyology』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

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    フラッシュカードモード - 『Buyology』から厳選した8の洞察

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    『Buyology』から厳選した8の洞察

    『Buyology』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

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    エンタメモード - 『Buyology』のレッスンを18分のストーリーで

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    『Buyology』のレッスンを18分のストーリーで

    鮮やかなストーリーテリングを通じて『Buyology』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

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    パーソナライズモード - 『Buyology』の要約を0分で読む・聴く

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    あなた自身の方法で『Buyology』を体験。

    何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

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    "Feels effortless compared to reading. I’ve finished 6 books this month already."

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    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
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    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
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    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
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    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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    12
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    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
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    star
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    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
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    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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    "It is great for me to learn something from the book without reading it."

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    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
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    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
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    なんでも、あなた向けに学ぶ

    DiscordLinkedIn
    注目の書籍要約
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    人気のカテゴリ
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    著名人の読書リスト
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    受賞作品コレクション
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    注目のトピック
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    年別ベストブック
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    学習ツール
    Knowledge VisualizerAI Podcast Generator
    注目の著者
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 他のアプリ
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    情報
    会社概要arrow
    料金arrow
    よくある質問arrow
    ブログarrow
    採用情報arrow
    パートナーシップarrow
    アンバサダープログラムarrow
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    BeFreed
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    © 2026 BeFreed
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    重要なポイント

    1

    The Hidden Science of Shopping: Why We Really Buy

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    Every day, we encounter thousands of marketing messages. Yet somehow, certain brands capture our hearts while others fade instantly from memory. Why does Apple inspire almost religious devotion? How do some jingles get stuck in our heads for decades? The answers lie not in what we say, but in what happens deep within our brains. Through a groundbreaking $7 million study involving over 2,000 volunteers across five continents, Martin Lindstrom uncovered a startling truth: approximately 90% of our purchasing decisions occur in the subconscious mind, beyond our conscious awareness. This explains the enormous gap between what people claim influences their buying decisions and what actually drives them to reach for their wallets. When we shop, we're largely unaware of the invisible forces guiding our choices - forces that marketers are increasingly learning to manipulate through the emerging field of neuromarketing.

    2

    When Brains Lie: The Failure of Traditional Market Research

    3

    The Pepsi Paradox: Why Emotion Trumps Taste

    4

    Mirror Neurons: Why We Want What Others Have

    5

    The Subliminal Revival: How Brands Speak to Your Unconscious

    6

    The Religion of Brands: When Marketing Becomes Worship

    7

    The Future of Sensory Marketing: Beyond Visual Branding