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    Branding Between the Ears by Sandeep Dayal Summary

    Branding Between the Ears
    Sandeep Dayal
    3.92 (38 Reviews)
    PsychologyBusinessEntrepreneurship
    概要
    主なポイント
    著者
    よくある質問

    Overview of Branding Between the Ears

    Discover why neuroscience, not emotions alone, creates brand loyalty. "Branding Between the Ears" revolutionizes marketing by revealing how customers' brains actually process advertisements. Marketing experts praise Dayal's cognitive approach after the Enbrel ad case study exposed a critical industry blind spot.

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    「Branding Between the Ears」のベストクォート

    “

    Everything about branding happens not on store shelves or billboards but in your brain-right between your ears.

    ”
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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

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    "Feels effortless compared to reading. I’ve finished 6 books this month already."

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    注目の書籍要約
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    人気のカテゴリ
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    著名人の読書リスト
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    受賞作品コレクション
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    注目のトピック
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    年別ベストブック
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    学習ツール
    Knowledge VisualizerAI Podcast Generator
    注目の著者
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 他のアプリ
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
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    会社概要arrow
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    重要なポイント

    1

    The Science of Unforgettable Brands

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    Have you ever wondered why Apple products feel irresistible while similar tech leaves you cold? The answer lies not in traditional marketing wisdom but in the revolutionary intersection of brain science and branding. In "Branding Between the Ears," Sandeep Dayal reveals how understanding the brain's inner workings transforms ordinary products into "cognitive brands" that forge powerful connections with consumers. While Nobel Prizes have been awarded to behavioral economists for their groundbreaking work on human decision-making, most marketers remain surprisingly absent from this cognitive revolution. Dayal bridges this gap with strategies that have generated billions in revenue across diverse industries, from PediaSure to Humira. Half of what we've believed about branding is wrong - but until recently, we didn't know which half. The "think, feel, act" model suggesting consumers progress linearly through awareness, consideration, and purchase is fundamentally flawed. When you spot a billboard of juicy brisket while driving, your mouth waters simultaneously with recognition - thinking and feeling happen in parallel, not sequentially. Even more surprising is how emotional branding creates a dangerous trade-off. While emotional experiences are remembered better, we focus intensely on the central emotional drama while neglecting peripheral details. This explains why viewers of touching commercials often recall the story but forget the brand name.

    2

    The Brain's Brand-Processing Factory

    3

    Creating Emotional Connections That Last

    4

    Making Brand Choices Feel Instinctive

    5

    Driving Action Through Happiness

    6

    Engaging All Five Senses

    7

    The Power and Responsibility of Brain Science