
Victoria Devine's award-winning guide transforms investing from intimidating to empowering, especially for women navigating male-dominated finance. Winner of multiple Book Awards, it's sparked a financial revolution among millennials. What's your money mindset costing you?
Victoria Devine, the bestselling author of Investing with She’s on the Money, is a multi-award-winning retired financial adviser and a leading voice in millennial financial empowerment. Her specialization lies in personal finance and investment strategies, where she masterfully combines actionable advice with psychological insights to help women confidently build wealth.
Devine is a weekend money columnist for The Age and The Sydney Morning Herald. She is also the co-founder of Zella, a prominent financial advice and mortgage brokerage firm. Furthermore, she hosts Australia’s #1 finance podcast, She’s on the Money, which boasts over 1.25 million monthly listeners and more than 5 million downloads.
Her expertise has garnered recognition in esteemed publications such as Vogue and Elle Magazine, as well as on ABC News. Devine spearheads a thriving online community of 200,000 members, all dedicated to enhancing their financial literacy. Known for her relatable and judgment-free approach, Devine was notably featured in Sportsgirl’s national “Be That Girl” campaign.
She’s on the Money has evolved into a cornerstone resource for women who aspire to master the fundamentals of budgeting, debt management, and long-term investing, providing them with the tools and knowledge necessary to achieve financial independence.
Investing with She’s on the Money by Victoria Devine is a practical guide empowering Australian women to build wealth through approachable financial strategies. It covers budgeting, debt management, property buying, and investment fundamentals like ETFs and diversification, while addressing psychological barriers to financial confidence. The book combines actionable steps with relatable anecdotes, making complex topics accessible.
This book targets millennial women seeking to improve financial literacy, especially beginners navigating investing, superannuation, or property markets. It’s ideal for readers wanting a non-judgmental, jargon-free resource that blends mindset coaching with tactical advice. Victoria Devine’s relatable tone resonates with those overwhelmed by traditional finance content.
Yes, particularly for readers new to investing or seeking a feminist perspective on wealth-building. While some concepts are introductory (e.g., budgeting basics), the book provides clear frameworks for setting goals and navigating Australian markets. Note: It references Devine’s earlier work, so prior familiarity with her podcast or first book may enhance understanding.
Devine advocates for diversified portfolios, low-cost ETFs, and property investment tailored to individual risk tolerance. She emphasizes long-term strategies over speculative trading and simplifies concepts like compound interest. The book also stresses aligning investments with personal values, such as ethical super funds.
The book dedicates sections to overcoming fear, guilt, and societal pressures around money. Devine uses exercises to help readers identify limiting beliefs, paired with quotes like “Your worth isn’t tied to your bank account” to reinforce mindset shifts alongside practical steps.
Some reviewers note the advice occasionally oversimplifies complex topics (e.g., diversification without emphasizing portfolio rebalancing). Others highlight reliance on professional advisors, which may be inaccessible for some readers. The sequel format also leaves gaps requiring prior knowledge of Devine’s work.
Yes, it breaks down saving for deposits, navigating mortgages, and evaluating investment properties. Devine provides checklists for costs like stamp duty and explains negative gearing, while cautioning readers to assess their financial readiness.
Unlike Scott Pape’s broad-strokes approach, Investing with She's on the Money offers a millennial-focused, feminist perspective with deeper dives into ETFs and psychological barriers. It’s more interactive, with worksheets for goal-setting, but less prescriptive about specific account structures.
These lines encapsulate the book’s emphasis on gradual, sustainable wealth-building over get-rich-quick schemes.
Yes, chapters include exercises for budgeting, risk assessment, and goal timelines. However, reviewers note these are best completed using the physical or eBook version, as audiobook listeners miss out.
With persistent gender pay gaps and rising living costs, the book’s focus on systemic barriers and community-driven financial education remains timely. Updated digital resources via Devine’s podcast and online community keep strategies current.
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Doing nothing with your finances is actually risky.
Risk is personal.
Being debt-free is a privilege.
Thoughts create feelings, feelings create behaviors, and this cycle continues until you consciously break it.
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Imagine a world where investing isn't intimidating, where building wealth isn't just for those who already have it. This is the vision Victoria Devine brings to life through her groundbreaking approach to personal finance. The traditional narrative around investing has kept too many of us-especially women-on the sidelines, watching our money lose value in low-interest accounts while the financially confident build their wealth. But what if the greatest risk isn't investing at all, but rather doing nothing with your money? The financial landscape is particularly challenging for women, who retire with 42% less superannuation than men. Yet financial independence isn't about your income level-even high earners can live paycheck to paycheck without proper money management. The foundation is surprisingly simple: spend less than you earn and invest consistently over time. The best time to start was ten years ago, but the second best is today. Why? Because of the financial snowball effect known as compound interest, where even modest investments can grow exponentially over decades.