
Know Can Do!
Overview of Know Can Do!
Why do 21 million readers trust Ken Blanchard? "Know Can Do!" solves the knowing-doing gap with a revolutionary "learn less more" approach. Endorsed by leadership programs worldwide, it's the missing link between information overload and lasting behavioral change.
Key Themes in Know Can Do!
- knowledge application
- information overload
- behavioral change
- mastery learning
- implementation gap
Quotes from Know Can Do!
We consume information voraciously but struggle to apply it consistently.
We must become selective about what we consume.
The answers often lie in more thoroughly implementing what we already know.
Reading a book once simply isn't enough.
Characters in Know Can Do!
- Ken BlanchardAuthor and leadership expert seeking to bridge the knowing-doing gap
- Paul J. MeyerPioneer in behavior change and developer of the 'missing link' in learning
- Dick RuheCo-author and expert in organizational development and training
About the Author
About the Author of Know Can Do!
Ken Blanchard, Paul J. Meyer, and Dick Ruhe, authors of Know Can Do!: Put Your Know-How Into Action, are acclaimed leadership and personal development experts renowned for bridging theory with actionable strategies. Blanchard, a New York Times bestselling author and co-creator of the Situational Leadership model, has influenced global management practices through works like The One Minute Manager (15+ million copies sold) and Raving Fans. Meyer, founder of the Success Motivation Institute, pioneered goal-setting methodologies used by Fortune 500 companies, while Ruhe’s decades-long consulting career focuses on sustainable behavioral change.
The book combines their expertise to address the critical gap between acquiring knowledge and implementing it—a theme central to Blanchard’s 60+ leadership books and Meyer’s performance systems. Blanchard’s San Diego-based training firm, co-founded with his wife Marjorie, has shaped organizational behavior practices worldwide. Meyer’s frameworks remain foundational in motivational coaching, and Ruhe’s pragmatic approaches are staples in corporate training programs.
Know Can Do! distills their collective insights into a parable-driven guide for overcoming learning barriers, reflecting Blanchard’s signature style of simplifying complex concepts. The book’s strategies are endorsed by industry leaders and integrated into executive education curricula, reinforcing its status as a toolkit for turning insights into habits.
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FAQs About This Book
Ken Blanchard’s The One Minute Manager (1982) outlines three practical techniques for effective leadership: one-minute goals, praisings, and redirections. It emphasizes simplicity, clarity, and empowering employees through concise communication. The book has sold over 15 million copies globally and remains a cornerstone of modern management philosophy.
Blanchard’s works are ideal for managers, team leaders, and professionals seeking actionable strategies for improving communication, customer service, and organizational culture. His concepts like Situational Leadership® are widely used in corporate training programs.
Co-developed by Blanchard and Paul Hersey, Situational Leadership® teaches leaders to adapt their style based on an employee’s competence and commitment. The four styles—Directing, Coaching, Supporting, and Delegating—help managers tailor their approach to individual needs.
Raving Fans (1993) argues that customer satisfaction isn’t enough—businesses must create loyal “raving fans.” Blanchard’s framework includes three laws: deciding what you want, discovering what the customer wants, and delivering consistently with flexibility.
Critics argue his models oversimplify complex workplace dynamics and lack empirical validation. However, fans praise their accessibility and immediate applicability in real-world scenarios.
Books like Who Moved My Cheese? (co-authored with Spencer Johnson) use metaphors (e.g., “cheese” as goals) to teach adaptability. Characters like Hem and Haw illustrate resistance to vs. embracing change.
- “Feedback is the breakfast of champions” (The One Minute Manager).
- “Your goal should be to turn customers into raving fans” (Raving Fans).
His emphasis on clear goals, frequent feedback, and trust-building aligns with remote-work challenges, such as maintaining engagement and accountability across distances.
Leading at a Higher Level (2007) and Refire! Don’t Retire (2015) explore servant leadership, organizational trust, and sustaining passion in long-term careers.
Yes—his focus on empathy, adaptability, and continuous learning resonates in modern contexts like AI-driven workplaces and hybrid team dynamics.
While Atomic Habits focuses on individual behavior change, Blanchard’s book targets managerial habits. Both emphasize small, consistent actions for large-scale impact.
Healthcare, education, tech, and retail sectors use Blanchard’s frameworks for leadership development, customer service, and team alignment.





















