
Discover how 64 elite achievers - from Twitter co-founder Biz Stone to Olympic athletes - kickstart their days. What's the morning secret that unites successful people across industries? This bestseller reveals personalized routines that could transform your productivity forever.
Benjamin Spall and Michael Xander are productivity experts and co-authors of My Morning Routine: How Successful People Start Every Day Inspired, a bestselling guide to optimizing daily rituals for peak performance. Spall, a British-American writer based in New York, has contributed to the New York Times, Entrepreneur, and CNBC, while Xander, a Berlin-based engineer-turned-product designer, brings analytical rigor to their research.
Their book—rooted in personal development and habit science—synthesizes interviews with 64 high achievers, including Pixar’s Ed Catmull, General Stanley McChrystal, and Marie Kondo, offering actionable strategies for morning productivity, mindfulness, and goal alignment.
The duo founded the My Morning Routine website, featuring over 250 interviews with global leaders, and Spall curates the Endnotes Substack newsletter, exploring actionable wisdom from literature. Praised by The Atlantic, Fast Company, and Oprah, their work combines empirical insights with relatable storytelling. The book has been translated into multiple languages and remains a staple in productivity circles, recommended for its blend of data-driven frameworks and real-world adaptability.
My Morning Routine explores the morning habits of 64 high achievers, from Olympic athletes to CEOs, revealing how intentional routines boost productivity and fulfillment. The book emphasizes customization over rigid formulas, offering actionable strategies like starting small, using triggers, and rewarding progress. Key themes include balancing self-care with productivity and adapting rituals to evolving lifestyles.
This book is ideal for professionals, entrepreneurs, and anyone seeking to optimize their mornings for success. It’s particularly valuable for non-morning people struggling with consistency, parents managing hectic schedules, or individuals craving structured yet flexible daily rituals. The mix of case studies and practical advice appeals to self-improvement enthusiasts and productivity hackers alike.
Yes—it combines real-world examples with adaptable frameworks, making it a standout in the productivity genre. Unlike theoretical guides, it provides diverse perspectives (e.g., Marie Kondo’s tidying ritual, Ed Catmull’s espresso-cocoa blend) and actionable steps like the “1-2 week trial” for new habits. Readers gain tools to design routines that align with their unique needs and goals.
While Atomic Habits focuses on habit-forming science, My Morning Routine emphasizes practical application through real-life case studies. Spall’s book offers tangible examples (e.g., Twitter cofounder Biz Stone’s routine) rather than theoretical frameworks, making it a complementary read for those seeking inspiration over systems.
The book links morning rituals to professional achievement by showcasing leaders like General Stanley McChrystal, who use early hours for strategic planning. Tips like “prioritize ‘me-time’ before work” or “avoid digital distractions” help readers cultivate focus and resilience.
Some may find the lack of a one-size-fits-all solution frustrating. The reliance on anecdotal evidence (e.g., Sheena Brady’s tea rituals) over empirical data could limit scalability for readers seeking rigid guidelines. However, its flexibility is also a strength for personalized adaptation.
As founder of the My Morning Routine blog, Spall’s expertise in interviewing high performers shines through. His journalistic approach ensures diverse, relatable examples—from Shopify executives to fitness experts—grounded in real-world experimentation.
Yes. The book features non-morning people who crafted rituals around their natural rhythms, such as writing late at night or exercising midday. It advocates for “morning” routines tailored to individual chronotypes rather than forcing early wake-ups.
While not included in the book, Spall recommends writing down routines, specifying triggers, and tracking progress via journals. The “1-2 week trial” framework acts as a built-in template for testing habits like meditation or exercise.
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Intentionality, not specific activities, is what transforms ordinary mornings.
Morning routines aren't about perfection.
Find a routine that works for you.
The key is to protect this time fiercely.
Break down key ideas from My Morning Routine into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill My Morning Routine into rapid-fire memory cues that highlight key principles of candor, teamwork, and creative resilience.

Experience My Morning Routine through vivid storytelling that turns innovation lessons into moments you'll remember and apply.
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Picture yourself waking up tomorrow. Instead of the usual frantic rush, imagine a calm, purposeful start that leaves you energized rather than exhausted. This is the promise behind "My Morning Routine" - not a rigid schedule to follow, but a philosophy of intentionality that transforms how your entire day unfolds. Drawing from the habits of 64 exceptional individuals across various fields, the book reveals that success doesn't depend on specific activities but on approaching your morning with deliberate purpose. Your morning hours offer unique power - research shows willpower peaks early, making it the optimal time for important work. This creates what behavioral scientists call a "habit stack" - linked behaviors that naturally flow from one to the next. Before emails flood in and unexpected challenges arise, you have a precious window to be proactive rather than reactive. Whether you wake at 5:00 AM or noon doesn't matter; what counts is how you use that first hour. The most liberating insight? There's no perfect routine - only the one that works for your unique circumstances, preferences, and goals.