
Salesforce CEO Marc Benioff's "Trailblazer" reveals how business can drive social change while achieving remarkable success. Endorsed by Richard Branson and Jane Goodall, this manifesto inspired 8,500+ companies to adopt the 1-1-1 philanthropy model. Can profit and purpose truly coexist?
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When Marc Benioff found himself unable to get out of bed one summer morning in 1996, he was living what most would consider a dream life. As Oracle's youngest vice president with all the trappings of success - money, status, power - he nonetheless felt profoundly empty. This crisis led to a sabbatical in India where he encountered Amma, the "hugging saint," who offered him simple yet transformative wisdom: "In your quest to succeed and make money, don't forget to do something for others." This chance encounter planted the seed for what would become Salesforce, now a $120+ billion company that has fundamentally changed both the software industry and how businesses approach their role in society. At its core, "Trailblazer" delivers a revolutionary message: in today's world, doing well by doing good isn't just admirable - it's essential for business success.
Scomponi le idee chiave di Trailblazer in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla Trailblazer in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi Trailblazer attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
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Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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