
Tiny Habits reveals Stanford scientist BJ Fogg's revolutionary approach to behavior change through microscopic actions. Endorsed by Arianna Huffington as "a blueprint for redefining self-improvement," this counterintuitive method has helped 60,000+ people transform their lives by celebrating small wins instead of relying on motivation.
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Picture yourself on January 1st, fired up with motivation, ready to transform your entire life. You're going to exercise daily, eat perfectly, meditate for an hour, and finally become that ideal version of yourself. By February, you're back on the couch, convinced something's fundamentally broken inside you. But here's the truth that changes everything: you're not the problem. Your approach is. For decades, we've been sold a lie about willpower and motivation being the keys to change. Stanford behavior scientist BJ Fogg spent twenty years discovering what actually works-and it's almost ridiculously simple. The secret isn't heroic effort or radical transformation. It's understanding how behavior actually functions and working with your psychology instead of against it. This isn't another self-help gimmick. Over 40,000 people have used this method to transform their lives, from tech leaders in Silicon Valley to overwhelmed parents to people battling serious health challenges. The approach works because it's based on how humans actually operate, not how we wish we operated.
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Creato da alumni della Columbia University a San Francisco
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creato da alumni della Columbia University a San Francisco

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