
In "The Reputation Economy," Fertik reveals how your digital footprint determines your future opportunities. This 2015 game-changer transformed how Silicon Valley's elite manage their online presence. Did you know your digital reputation now outweighs traditional credentials when doors open - or close?
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Every time you post on social media, make an online purchase, or even browse a website, you're leaving behind digital breadcrumbs that form your online reputation. This isn't just about what friends or colleagues think of you anymore-it's about how algorithms and machines evaluate your worth. In "The Reputation Economy," Michael Fertik reveals a profound shift: your digital reputation has become your most valuable asset in today's interconnected world. While most people remain blissfully unaware, sophisticated algorithms are already analyzing your online behavior to determine everything from your creditworthiness to your employability. The most unsettling part? This isn't some distant future scenario-it's happening right now, silently shaping opportunities that either come your way or pass you by. Imagine applying for your dream job, only to be rejected because an algorithm flagged something in your digital history that you didn't even know existed. Or picture being charged higher insurance premiums because your online shopping patterns suggest you're a higher risk. This is the new reality we're living in.
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Creato da alumni della Columbia University a San Francisco

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