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    Managing online reputation book cover

    Managing online reputation by Charlie Pownall Summary

    Managing online reputation
    Charlie Pownall
    3.69 (29 Reviews)
    BusinessCommunication skillTechnology
    Panoramica
    Punti Chiave
    Autore
    Domande Frequenti

    Overview of Managing online reputation

    In a digital world where one tweet can destroy your reputation, Charlie Pownall's essential guide reveals how companies like Qantas survived PR disasters. What's your crisis plan when that viral moment hits? Business leaders call it indispensable for navigating today's unforgiving online landscape.

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    Migliore citazione da Managing online reputation

    “

    Today, a single disgruntled customer with a smartphone can trigger a global reputation crisis that once would have required a major media outlet to amplify.

    ”
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    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
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    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    Liste di lettura delle celebrita
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
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    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    Argomenti in evidenza
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    Migliori libri per anno
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
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    Knowledge VisualizerAI Podcast Generator
    Autori in evidenza
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
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    Punti chiave

    1

    The Digital Reputation Tightrope: When Everyone Has a Voice

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    Imagine receiving a call from a national tourist board asking you to help them bury negative news about terrorist activity in their country. This is exactly what happened to Charlie Pownall, revealing a fundamental misunderstanding of modern reputation management. Today, your digital reputation hangs by a thread in a world where everyone carries a potential reputation "lightsaber" in their pocket. The social web has transformed reputation from a controlled corporate function into an unpredictable ecosystem where power has shifted dramatically. A single disgruntled customer with a smartphone can trigger what would once have required a major news outlet to amplify. Remember when a frustrated passenger spent $1,000 on promoted tweets to shame British Airways about lost luggage? The airline's initial silence transformed a minor service issue into international news. Or consider "Dell Hell" - one of the first corporate social media meltdowns that spread globally when the company ignored a blogger's complaints. In this environment, attempting to bury evidence or manipulate reviews inevitably backfires, often spectacularly.

    2

    The New Rules of the Reputation Game

    3

    How Social Media Shapes Your Reputation

    4

    Strategic Vulnerabilities in a Connected World

    5

    When Activism Goes Digital

    6

    Inside Threats: Employees and Legal Issues

    7

    Building Digital Resilience for the Long Term