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    Likeable Social Media book cover

    Likeable Social Media by Dave Kerpen Summary

    Likeable Social Media
    Dave Kerpen
    3.86 (2786 Reviews)
    BusinessCommunication skillEntrepreneurship
    Panoramica
    Punti Chiave
    Autore
    Domande Frequenti

    Overview of Likeable Social Media

    Discover why "Likeable Social Media" became a New York Times bestseller, transforming how brands like Neutrogena connect authentically with customers. What made business leaders abandon traditional marketing? Dave Kerpen's 18 strategies reveal the surprising psychology behind brands people can't resist following.

    Similar books to Likeable Social Media

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    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
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    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
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    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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    Impara qualsiasi cosa, personalizzato

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    Riassunti di libri in evidenza
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    Categorie di tendenza
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    Liste di lettura delle celebrita
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    Collezione premiata
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    Argomenti in evidenza
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    Migliori libri per anno
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    Strumenti di apprendimento
    Knowledge VisualizerAI Podcast Generator
    Autori in evidenza
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs altre app
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    Informazioni
    Chi siamoarrow
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    FAQarrow
    Blogarrow
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    BeFreed
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    © 2026 BeFreed
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    Punti chiave

    1

    The Social Media Revolution: From Broadcast to Relationship

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    Remember when the Rio hotel responded to Dave Kerpen's frustrated tweet about waiting an hour to check in at a competitor's hotel? Their simple, empathetic reply-"Sorry about the wait, Dave! Come stay with us next time and we'll ensure you get right to your room"-transformed Kerpen into a loyal customer who has since stayed at the Rio multiple times and shared his experience with thousands. This isn't just clever marketing-it's the essence of social media's power to transform business relationships through authentic engagement. Social media has fundamentally altered the marketing landscape. We've shifted from the broadcast era where companies talked at consumers to a relationship era where meaningful connections drive business success. The most successful brands today understand that social platforms aren't just new channels for old marketing tactics-they're entirely new ecosystems requiring authentic human interaction. The companies thriving in this environment listen more than they speak, engage rather than broadcast, and provide genuine value without expecting immediate returns.

    2

    The Art of Listening and Finding Your Perfect Audience

    3

    Social Network Advertising: Beyond Interruption

    4

    Think and Act Like Your Consumer

    5

    Converting Customers Into Your First Fans

    6

    Responding to All Feedback: The Good, Bad, and Ugly

    7

    Embrace Authenticity in a World Hungry for Real Connection