
Paul Arden's pocket bible challenges conventional success wisdom. With a 3.67 Goodreads rating from 16,000+ readers, this provocative guide asks: Why seek praise when criticism fuels growth? Discover why creatives embrace being wrong - and why ambitious risk-takers consider this their secret weapon.
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What separates extraordinary achievers from everyone else? It's rarely raw talent or education - it's how desperately you want success. Paul Arden's manifesto challenges the comfortable notion that being "good enough" is sufficient. Looking around at the most successful people in any field, you'll notice they aren't necessarily the most naturally gifted. They simply wanted success more desperately and were willing to make the necessary sacrifices. The question isn't whether you want to be good - most people do. The real question is: how good? Do you want to be quite good, very good, or the absolute best in your field? Perhaps even the best in the world? Consider Victoria Beckham as a teenager. She didn't merely dream of becoming a famous singer; she envisioned herself as a global brand. Her benchmark wasn't other musicians but Persil Automatic detergent - she wanted to be as universally recognized as a household cleaning product! This seemingly absurd comparison reveals the extraordinary imagination that propelled her to international success. Notice how conventionally "clever" people - those who excel academically - often don't achieve the greatest success in life. School systems reward memorization, not imagination or determination. The truly ambitious secure opportunities based on their drive to succeed, looking forward to future potential rather than backward at past achievements.
Scomponi le idee chiave di It’s Not How Good You Are, It’s How Good You Want to Be in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla It’s Not How Good You Are, It’s How Good You Want to Be in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi It’s Not How Good You Are, It’s How Good You Want to Be attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
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Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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