Il metodo Ask: La formula online controintuitiva per scoprire esattamente cosa i tuoi clienti vogliono comprare... creare una massa di fan sfegatati... e portare qualsiasi attività al livello successivo book cover

Il metodo Ask

La formula online controintuitiva per scoprire esattamente cosa i tuoi clienti vogliono comprare... creare una massa di fan sfegatati... e portare qualsiasi attività al livello successivo

Ryan Levesque
3.66(2657 Reviews)

Panoramica di Il metodo Ask

"Ask" rivela la formula da 100 milioni di dollari di Ryan Levesque per scoprire esattamente ciò che i clienti desiderano. Approvato da Pat Flynn e presentato su Bloomberg, questo approccio controintuitivo ha permesso di costruire aziende multimilionarie in 23 settori diversi. Quali desideri nascosti i tuoi clienti non vedono l'ora di rivelarti?

Temi chiave in Il metodo Ask

  • market segmentation
  • customer survey methodology
  • marketing funnel optimization
  • consumer psychology
  • data driven sales

Citazioni da Il metodo Ask

  • The more you can segment your audience, the more personalized you can make your messaging.

  • The single biggest mistake marketers make is assuming they know what their market wants.

  • Customers can't tell you what they want to buy.

  • The Ask Method uses a quiet, almost hushed voice.

  • Traditional surveys fail because they ask the wrong questions.

Personaggi di Il metodo Ask

  • Ryan LevesqueAuthor and creator of the Ask Method

Sull'autore

Sull'autore di Il metodo Ask

Ryan Levesque, autore del bestseller nazionale n. 1 Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy, è un CEO per sei volte presente nella classifica Inc. 5000 e un pioniere delle strategie di marketing incentrate sul cliente. In qualità di leader nell'imprenditoria e nella crescita del business digitale, Levesque ha co-fondato bucket.io, una piattaforma di funnel di segmentazione utilizzata da oltre 80 milioni di utenti in tutto il mondo. Ha inoltre sviluppato il Metodo ASK®, un framework sfruttato per generare oltre 100 milioni di dollari in vendite in 23 settori diversi. Il suo lavoro fonde la psicologia della ricerca di mercato con tattiche di business online attuabili, temi centrali nel suo approccio al marketing e all'imprenditorialità.

Levesque è apparso sul Wall Street Journal, sulla Harvard Business Review e su NBC News. Approfondisce i suoi concetti fondamentali nel suo libro successivo, Choose, che affronta le decisioni aziendali di base. Con oltre 250.000 imprenditori iscritti alla sua newsletter e i suoi modelli adottati da aziende come Goldman Sachs, la sua autorevolezza spazia sia in ambito pratico che accademico. Ask è stato nominato Libro di Marketing dell'Anno n. 1 da Inc. Magazine e la seconda lettura obbligatoria per le startup da Entrepreneur, consolidando il suo status di classico del business moderno.

Scarica il riassunto di Il metodo Ask

Ottieni il riassunto di Il metodo Ask in formato PDF o EPUB gratuito. Stampalo o leggilo offline quando vuoi.

FAQ su questo libro

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likes
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@Matt, YC alum
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12
likes
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@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

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