Rohit Bhargava author photo

Rohit Bhargava

Rohit Bhargava is a marketer, trend curator, and business author whose work focuses on marketing, innovation, leadership, and consumer behavior. He is best known for the Non-Obvious trend series and books such as Likeonomics, helping popularize practical trend analysis and more human-centered approaches to branding, influence, and communication.

Biografia e Percorso dell'Autore

Rohit Bhargava’s career has been shaped by movement across countries, industries, and forms of storytelling. Born in India, he moved to the United States as an infant and, by his late teens, had already traveled to more than 30 countries. He studied English, screenwriting, and poetry at Emory University, a literary foundation that helps explain the narrative clarity of his later business writing. After a year working at Kramerbooks & Afterwords Cafe in Washington, D.C., he moved to Sydney in 1999 and began his advertising career at Leo Burnett during the early dot-com era. That combination of global exposure, literary training, and early digital work became the basis for a career built on interpreting culture and explaining why people notice, trust, and share certain ideas. ((https://rohitbhargava.com/about/))

Mostra Di Più

Citazioni

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Personality is the unique, authentic, and talkable soul of your brand that people can get passionate about
-Personality Not Included
quote
If the mantra for real estate is all about the location, the new mantra for marketing should be all about the timing
-The Real Secret of Relevance in Marketing
quote
Being a selfish brand – or even a selfish individual is easy
-The 5 Worst Habits Of Selfish Brands
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So when they do happen, being unprepared is no one’s fault but your own
-Why Are We So Unprepared For Predictable Things?
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The point is, there is a power in creating your own language that relates deeply to having your own culture
-What Does Chacha Mean To You?
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The point is people grow up and make new lives for themselves
-A Promise to Graduates with "No Promise"
quote
The point is, I don’t need technology that responds to conversations I don’t want to have in the first place
-Truecaller Offers Perfectly Useless Feature to Let AI Respond to Calls in Your Voice

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Voci della Community

"Rohit Bhargava is an innovation and marketing expert who curates trends to help brands and business leaders see what others miss"

Microsoft

"Rohit Bhargava and Jennifer Brown’s progressive and inspiring book Beyond Diversity suggests means of building a more inclusive world"

Foreword Clarion Reviews

"In Non-Obvious Thinking, bestselling futurist Rohit Bhargava and Ben duPont offer a concise four-step method to think bigger"

Simon & Schuster

"Emory alumnus Rohit Bhargava forgoes the crystal ball and tea leaves to spot hidden trends that will shape how we live and work"

Emory Magazine

"Rohit Bhargava is a trend curator, TEDx speaker, and author of five best-selling books"

Adobe

"Rohit Bhargava’s wise and wonderful book proves that your mother was right, after all: people respond to those who treat them right"

Daniel H. Pink

"Rohit Bhargava was already a Wall Street Journal-bestselling author and well-regarded keynote speaker when he met Jennifer Brown"

Kirkus Reviews

"Rohit Bhargava helps brands and leaders win by learning to see what others miss"

Chicago Booth

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