Story Driven by Bernadette Jiwa Summary
Overview of Story Driven
In "Story Driven," Bernadette Jiwa reveals why authenticity trumps competition in business. Embraced by purpose-focused brands like Apple and Patagonia, this framework transforms companies through values-based storytelling. What's your authentic narrative worth? More than any marketing budget.
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Points clés
Why Your Story Matters More Than Your Strategy
Think about the last time you felt truly loyal to a brand. Was it because they had the best product specifications? The lowest price? Probably not. More likely, something about them resonated with who you are and what you believe. This is the quiet revolution happening in business today-a shift from competing to mattering. While most companies obsess over beating rivals and maximizing quarterly profits, the organizations we genuinely admire are asking different questions entirely: Who are we? Why do we exist? What difference are we making? These aren't soft questions with fuzzy answers. They're the foundation of sustainable success in an economy where meaning has become the ultimate currency.
The Two Games: Finite vs. Infinite
Welcome to the Meaning Economy
Your Origin Story Contains Your DNA
Values, Purpose, Vision, and Strategy: Your Narrative Compass
The Extraordinary Power of Ordinary Choices
Mode Résumé Rapide - Lisez ou écoutez le résumé de Story Driven en 8 minutes
Décomposez les idées clés de Story Driven en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Mode Fiches mémo - Top 10 Idées de Story Driven en Bref
Condensez Story Driven en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.
Mode Fun - Leçons de Story Driven Racontées en Histoires de 24 Min
Découvrez Story Driven à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
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Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.
Cree par des anciens de Columbia University a San Francisco
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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