
In "Stories for Work," Gabrielle Dolan reveals how narratives outperform data in business communication. When Australia Post embraced storytelling, employee understanding of company values skyrocketed from 50% to 97%. Why are facts forgotten while stories stick for decades?
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A colleague stands before a room full of executives, delivering yet another change management presentation. Charts flash across the screen. Data points multiply. Within minutes, half the audience checks their phones. But then she pauses, closes her laptop, and begins: "Let me tell you about the most terrifying flight of my life..." Suddenly, every head lifts. Eyes lock on her. The room goes silent. This moment-when Gabrielle Dolan watched a dry organizational message transform into a riveting personal story-revealed something profound. While we struggle to remember statistics from yesterday's meeting, we can recount stories we heard decades ago with perfect clarity. Bill Clinton proved this when he opened his 2016 Democratic Convention speech with "In the spring of 1971, I met a girl..." and held millions captive. The difference isn't charisma or chance. It's neuroscience. When we hear facts, only two brain regions activate. When we hear stories, our entire brain lights up like a city at night-logic centers, emotional processors, instinctive responses all firing simultaneously. Neuroeconomist Paul Zak discovered that compelling narratives trigger oxytocin release, the trust hormone that creates instant bonds between strangers. Uri Hasson's research revealed something even more startling: during storytelling, listeners' brains actually synchronize with the storyteller's brain in what he calls "neural entrainment." Your brain mirrors mine. We literally think together.
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Cree par des anciens de Columbia University a San Francisco
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