
In "Lead with a Story," Paul Smith reveals how narratives outperform data in persuasion and leadership. Why do Fortune 500 execs swear by storytelling? Because our brains are hardwired for stories, not spreadsheets - a revelation changing how business communicates forever.
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Imagine a meeting where everyone is checking their phones-until the leader says, "Let me tell you a story." Suddenly, all eyes look up, all devices go down. This simple shift represents the profound difference between forgettable communication and leadership that inspires action. The world's most successful organizations-Microsoft, Nike, 3M, Disney, Procter & Gamble-have rediscovered what humans have known for millennia: stories are our most powerful tool for connection and persuasion. Many have even designated corporate storytellers and replaced bullet points with strategic narratives. Why? Because while experience might be the best teacher, a compelling story comes in a close second-and is infinitely more scalable.
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Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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