
Discover why your smartphone is engineered to hijack your brain in "Irresistible," NYT bestseller exposing tech's addictive design. Featured on Neil Pasricha's "Very Best Books" list, it reveals the shocking psychological tricks keeping us hooked - and how to regain control.
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In 2010, Steve Jobs unveiled the iPad with characteristic flair, presenting it as a revolutionary device that would transform how we consume media and connect with others. Yet behind closed doors, Jobs strictly limited his own children's screen time. This wasn't isolated hypocrisy-tech titans from Twitter co-founder Evan Williams to former Wired editor Chris Anderson all imposed strict limits on their children's technology use while publicly promoting digital immersion. Why? They understood a troubling truth: they had created technologies designed to be irresistible. We've entered an era where addiction has been democratized. Previous generations faced limited temptations like alcohol or cigarettes, but we now navigate an ocean of digital hooks-each meticulously engineered through thousands of tests to maximize engagement. What began as harmless fun in the early 2000s has evolved into weaponized behavioral addiction. Clinical psychologists report that virtually every patient they see suffers from at least one behavioral addiction, often masked by outward professional success. From compulsive email checking to endless social media scrolling, these digital dependencies are reshaping our brains, relationships, and society-creating an epidemic of disconnection despite unprecedented connectivity.
Décomposez les idées clés de Irresistible en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Irresistible en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez Irresistible à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
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Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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