Adam Alter author photo

Adam Alter

Adam Alter is an Australian-American psychologist, New York University Stern School of Business professor, and author of Drunk Tank Pink and Irresistible. His work focuses on behavioral science, judgment and decision-making, consumer behavior, and technology’s addictive pull, translating academic research into widely read books and public-facing commentary.

Biographie et Parcours de l'Auteur

Adam Alter’s work sits at the intersection of psychology, business, and everyday behavior, but his path to that territory was not linear. Born in South Africa and raised from childhood in Australia, he came to higher education without a fixed vocational script. At the University of New South Wales, he moved through actuarial science, law, and psychology before recognizing that the first two paths did not fit him. That period of uncertainty became an early turning point: the search for a more meaningful intellectual home led him toward questions of judgment, decision-making, and the hidden forces that shape human behavior. He later earned his M.A. and Ph.D. in psychology at Princeton, where he deepened the research foundation that would define both his academic and public writing.

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Citations

quote
As you might imagine, pausing is harder than it sounds
-A smart way to handle anxiety
quote
Goal setting is fascinating because it's sort of a broken process in many respects
-Goal Setting Is a Hamster Wheel. Learn to Set Systems Instead
quote
Behavioral addiction is a lot like substance addiction in a lot of ways, but it's much newer
-The Internet Is Heroin and Your Smartphone, the Needle
quote
The first thing you need to do is be informed about how much tech you’re using
-Interview Adam Alter
quote
For all its sophistication, though, our capacity to imagine alternative states is far from perfect
-Limits in Human Imagination
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It's not enough to want to be impartial
-The Persistent Illusion of Impartiality
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There's still plenty we don't understand about how humans perceive time, but one fact is clear: we don't perceive time the way clocks portray time
-Quirks in Time Perception
quote
leakage is inevitable and detectable, as long as you know where to look
-Spotting Lies Amidst The Truth

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Voix de la Communauté

"As if to prove his point, Adam Alter has written a truly addictive book about the rise of addiction"

Malcolm Gladwell

"There could be no better guide than Adam Alter to a technological landscape that’s increasingly designed to turn us into addicts"

Oliver Burkeman

"Reading Adam Alter’s book will change the way you look at our world"

Dan Ariely

"In this smart, sharply-argued book, Adam Alter lays out the evidence for a hidden danger in our lives: behavioral addiction"

Daniel H. Pink

"Adam Alter’s brilliant book is a necessary map for navigating a digitally connected world that’s teeming with addictive temptations"

Derek Thompson

"In this fascinating book, Adam Alter tells us about the forces that shape our thoughts and actions"

Paul Bloom

"Adam Alter has achieved the Holy Grail: a book that’s important, insightful, and a pleasure to read"

Charles Duhigg

"Adam Alter makes the frightening case that modern connectivity threatens the health of not just our children, but everyone"

The Guardian

"Adam Alter has collected the most wonderfully strange and surprising nuggets of recent psychological research in one book"

Joshua Foer

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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"It is great for me to learn something from the book without reading it."

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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37
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483

"Makes me feel smarter every time before going to work"

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