What is *Give & Get Employer Branding* by Bryan Adams about?

*Give & Get Employer Branding* explores strategies for building an authentic employer brand to attract and retain top talent. Bryan Adams emphasizes balancing organizational realities with aspirational goals, using frameworks like EVP (Employee Value Proposition) development and storytelling to create emotional connections. The book highlights repelling mismatched candidates while compelling ideal hires through transparency and purpose-driven messaging.

Who should read *Give & Get Employer Branding*?

HR leaders, talent acquisition professionals, and executives aiming to align company culture with recruitment strategies will benefit most. Startups scaling teams and established firms struggling with retention will find actionable insights on EVP alignment, employer branding ROI, and fostering employee advocacy.

Is *Give & Get Employer Branding* worth reading?

Yes—it’s praised for blending practical frameworks (e.g., EVP refinement processes) with real-world examples from companies like Apple and LinkedIn. Adams combines tactical advice with philosophical insights on workplace belonging, making it a resource for both strategy and implementation.

What are the main concepts in *Give & Get Employer Branding*?

Key ideas include: - **EVP Optimization**: Distilling core employee value propositions that reflect current realities and future aspirations. - **Talent Repulsion/Attraction**: Filtering mismatched applicants while engaging high-potential candidates. - **ROI Measurement**: Tracking employer branding impact through retention rates and hiring efficiency.

How does Bryan Adams define a strong employer brand?

Adams defines it as a cohesive narrative that authentically communicates a company’s mission, values, and employee experience. It should resonate emotionally with prospective hires and align with broader business objectives, similar to how corporate brands connect with customers.

What frameworks does *Give & Get Employer Branding* provide?

The book outlines: - **EVP Development Process**: A step-by-step guide to identifying and refining employee value propositions. - **Storytelling Framework**: Structuring employer narratives around impact, purpose, and belonging. - **ROI Dashboard**: Metrics for quantifying employer branding success.

Does the book address remote/hybrid work trends?

Yes. Adams discusses adapting employer branding for remote-first cultures, emphasizing flexibility, digital onboarding experiences, and virtual team-building as key components of modern EVPs.

What criticisms exist about *Give & Get Employer Branding*?

Some note the strategies require significant organizational buy-in and resources, which may challenge smaller companies. Others suggest the book could delve deeper into global employer branding nuances.

Marque employeur : donnez pour recevoir

Repousser le grand nombre et attirer les rares élus grâce à l'impact, au but et au sentiment d'appartenance

Bryan Adams and Charlotte Marshall

4.05(107 Reviews)

Aperçu de Marque employeur : donnez pour recevoir

Révolutionnez votre chemin vers le succès avec « Donner et prendre », le guide à succès d'Adam Grant qui renverse la sagesse conventionnelle. Approuvé par Sheryl Sandberg et salué par le Wall Street Journal, il révèle pourquoi les donateurs - et non les preneurs - finissent par dominer. Que vous coûte votre style au travail ?

Choisissez la façon de le raconter

Un livre. De nombreuses façons de l'écouter.

Les mêmes idées de Marque employeur : donnez pour recevoir. Choisissez la voix, la profondeur et le rythme qui vous conviennent. Changez à tout moment.

Chapitre 1

The Traditional Approach Is Broken

In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented, diverse candidates—and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. For years, companies have approached employer branding like a sales pitch, trying to seduce candidates with flashy perks and promises of an amazing work environment. But this approach is fundamentally flawed. It leads to a flood of unqualified applicants, wasted time and resources, and ultimately, poor hires who quickly become disillusioned when reality doesn't match the hype. We need a radical shift in how we think about employer branding. Instead of trying to appeal to everyone, we should focus on repelling the many and compelling the few. This may sound counterintuitive, but it's the key to building a workforce of passionate, aligned employees who will drive your organization forward.

Chapitre 2

Introducing the Give & Get Framework

The core of our new approach is what we call the Give & Get Framework. It's based on a simple but powerful idea: candidates understand they need to sacrifice something in order to receive something in return. By making this arrangement explicit in your employer brand positioning and content, you create a "smart filter" that weeds out wrong-fit candidates before they even apply. Here's how it works: Instead of glossing over the challenges of working at your company, you lean into them. You're upfront about the demands of the role, the realities of your culture, and what it truly takes to thrive in your organization. This is the "Give" - what employees need to bring to the table. But you balance this with an equally compelling "Get" - the unique value, growth opportunities, and sense of purpose that employees receive in return for their efforts. This isn't just about salary and benefits. It's about articulating how working at your company allows people to make an impact, develop their skills, and find meaning in their work. By presenting this honest exchange, you attract candidates who are genuinely excited by the challenges you offer and aligned with your mission. You repel those who aren't a good fit, saving everyone time and frustration.

Voyez chaque mot au fil de l'écoute

Suivez facilement la lecture tandis que chaque mot de Marque employeur : donnez pour recevoir s'illumine en temps réel.

Chapitre 3

Crafting Your Give & Get EVP

To implement this approach, you need to redefine your Employee Value Proposition (EVP) through the Give & Get lens. This involves several key steps: First, conduct thorough internal research. Talk to your current employees, especially your top performers. What drew them to your company? What keeps them engaged? What challenges do they face, and how do they overcome them? Look for patterns and themes that emerge. Next, do external research to understand your target talent personas. What motivates them? What are their career aspirations? What do they value in an employer? This will help you tailor your messaging to resonate with the right candidates. Now, it's time to craft your Give & Get statements. Be bold and specific. Instead of vague promises like "We offer growth opportunities," you might say something like: "We'll push you out of your comfort zone daily, but in return, you'll gain hands-on experience solving complex problems that impact millions of users." Remember, the goal is not to appeal to everyone. It's to create a strong reaction - either "That sounds amazing!" or "No way, not for me." Both are valuable outcomes that help you attract the right talent and repel the wrong fit.

Chapitre 4

Bringing Your EVP to Life Through Storytelling

Once you've defined your Give & Get EVP, the next challenge is communicating it effectively. This is where the power of storytelling comes in. Human beings are wired to respond to stories. They're how we make sense of the world and connect emotionally with ideas. To bring your EVP to life, seek out compelling stories from within your organization that illustrate the Give & Get exchange in action. Look for employees who have overcome significant challenges, made unexpected career pivots, or achieved remarkable results. For example, let's say one of your "Give" statements is about the fast-paced, high-pressure nature of your work environment. You might share a story like this: "When Sarah joined our product team, she was used to carefully planned, months-long development cycles. Her first week here, we completely pivoted our strategy based on new market data. It was intense - late nights, heated debates, rapid prototyping. But by the end of the month, we'd launched a new feature that our customers loved. Sarah says it was the most exhilarating and rewarding experience of her career." This story brings the "Give" (high-pressure environment) to life, while also highlighting the "Get" (exciting work, rapid growth, meaningful impact). It's far more powerful than simply stating "We work in a fast-paced environment."

Profitez davantage de Marque employeur : donnez pour recevoir

Recevez des idées chaque jour parmi plus de 100 000 leçons
Les mots s'illuminent au rythme de l'audio
Votre bibliothèque sauvegardée sur tous vos appareils

Chapitre 5

Activating Your Employer Brand

With your Give & Get EVP defined and your stories collected, it's time to activate your employer brand both internally and externally. This means infusing your Give & Get messaging throughout the entire candidate and employee journey. Start with your careers website. Redesign it to prominently feature your Give & Get statements and the stories that bring them to life. Use bold, authentic language that reflects your company's true culture. Next, train your recruiters and hiring managers on the Give & Get approach. They should be able to articulate your EVP clearly and use it to have more meaningful conversations with candidates. Encourage them to be upfront about challenges as well as opportunities. Don't forget about your current employees. They're your best brand ambassadors. Share your Give & Get EVP with them and encourage them to spread the word in their networks. Consider creating an employee advocacy program to make it easy for them to share authentic content about life at your company. Finally, look for creative ways to bring your Give & Get messaging to life in your recruitment marketing. This could include social media campaigns, video content, or even interactive experiences that let candidates get a taste of your company's challenges and rewards.

Chapitre 6

Measuring Success and Iterating

Implementing a Give & Get approach to employer branding is a journey, not a destination. It's crucial to continually measure your results and refine your strategy. Key metrics to track include: 1. Quality of hire: Are you attracting and retaining better-fit employees? 2. Time-to-hire: Is your process more efficient now that you're attracting more qualified candidates? 3. Employee engagement and retention: Are your new hires more engaged and staying longer? 4. Employer brand awareness: Are you becoming known for your unique culture and opportunities? Don't be discouraged if you see a drop in overall application numbers at first. Remember, the goal is quality over quantity. If you're attracting fewer but better-fit candidates, that's a win. Be prepared to iterate on your Give & Get messaging based on what you learn. As your company evolves, so too should your EVP. Stay in tune with your employees' experiences and the changing needs of your target talent. In conclusion, the Give & Get approach to employer branding represents a paradigm shift in how we attract and retain talent. By being boldly authentic about both the challenges and rewards of working at your company, you create a powerful filter that draws in the right candidates and repels those who aren't a fit. It's not about having the most applications; it's about having the right ones. Embrace this approach, and you'll build a workforce of passionate, aligned employees who will drive your organization to new heights.

★★★★★

Vous êtes arrivé au bout de Marque employeur : donnez pour recevoir

Adopté par plus d'un million d'apprenants

“Cela fait 23 jours et je l'utilise tous les jours. Cette application fait désormais partie de ma routine.”

jayallen

Thèmes clés dans Marque employeur : donnez pour recevoir

talent attraction strategy
employee value proposition
recruitment storytelling
culture fit filtering
employer brand activation

Citations de Marque employeur : donnez pour recevoir

We should focus on repelling the many and compelling the few.
It's not about having the most applications; it's about having the right ones.

Personnages de Marque employeur : donnez pour recevoir

Bryan AdamsCo-author and employer branding expert
Charlotte MarshallCo-author and employer branding expert

À propos de l'auteur

Bryan Adams et Charlotte Marshall sont des auteurs à succès et des experts en marque employeur reconnus mondialement, acclamés pour leur ouvrage révolutionnaire Give & Get Employer Branding. Adams, PDG de Ph.Creative et fondateur de l'Employer Branding Academy, est le co-auteur de l'influent Getting Goosebumps (2018), qui a redéfini les stratégies d'attraction des talents.

Marshall, responsable mondiale de la marque employeur chez Danaher Corporation, a conçu cinq marques employeurs du Fortune 500, incluant des programmes primés chez Thermo Fisher Scientific et Magellan Health. Leur collaboration fusionne des décennies d'expérience pratique avec des cadres innovants pour construire des propositions de valeur employeur (EVP) authentiques qui repoussent les candidats inadaptés tout en captivant les meilleurs talents grâce à la transparence culturelle.

La méthodologie « Give and Get » du livre, basée sur les données et présentée dans des conférences sectorielles à travers le monde, remet en question le marketing de recrutement conventionnel en mettant l'accent sur l'échange de valeur mutuel entre employeur et employé. Les plateformes de contenu de marque d'Adams et les interventions internationales de Marshall amplifient leur réputation de leaders d'opinion.

Salué comme « la réflexion la plus intelligente sur la marque employeur » et comme étant « en avance d'une décennie sur son temps », leur travail est devenu une lecture essentielle pour les équipes RH et d'acquisition de talents. Le livre a atteint le statut de best-seller quelques mois seulement après sa sortie, consolidant son impact sur la stratégie moderne du milieu de travail.

Telecharger le resume de Marque employeur : donnez pour recevoir

Obtenez le resume de Marque employeur : donnez pour recevoir en PDF ou EPUB gratuit. Imprimez-le ou lisez-le hors ligne a tout moment.

Les utilisateurs ont aussi aimé

Jerome Ternynck

Lou Adler

Andrew Benett et al.

Glenn Elliott and Debra Corey

The employee experience advantage

Jacob Morgan

Bring Your Human to Work

Erica Keswin

Talent Wins

Ram Charan & Dominic Barton & Dennis Carey

Brave New Work

Aaron Dignan

FAQ sur ce livre

Découvrir plus

PLAN D'APPRENTISSAGE

The Maverick's Guide to High-Stakes Influence

In modern organizations, merit alone isn't enough to move the needle on bold ideas. This guide is designed for ambitious leaders and intrapreneurs who need to navigate political minefields and master the art of psychological persuasion to achieve results.

1 h 12 m•3 Sections

PLAN D'APPRENTISSAGE

The Architect of Influence

This plan is essential for creators and leaders who want to bridge the gap between having great ideas and building a profitable brand. It benefits anyone looking to master the psychology of persuasion, creative discipline, and digital monetization.

2 h 30 m•5 Sections

PLAN D'APPRENTISSAGE

Robert Greene: The Power & Human Nature Pod

This plan distills Robert Greene's deep research into actionable insights for anyone seeking to navigate office politics or social hierarchies. It is essential for aspiring leaders and strategists who want to master the art of influence and long-term planning.

1 h•4 Sections

PLAN D'APPRENTISSAGE

Influence and Persuasion at Work

In today's flat organizational structures, the ability to lead without formal authority is a critical career differentiator. This plan is ideal for professionals looking to command respect, handle executive-level pressure, and navigate office politics with integrity.

40 m•4 Sections

PLAN D'APPRENTISSAGE

Master the Art of Social Power

In a world where influence is the ultimate currency, understanding the mechanics of reputation and dialogue is essential. This plan is designed for ambitious professionals and leaders who want to move from being passive participants to dominant social architects.

1 h 12 m•3 Sections

PLAN D'APPRENTISSAGE

The Founder's Personal Brand Playbook

Founders often struggle with the internal pressures of perfectionism and anxiety that hinder their public presence. This playbook is designed for entrepreneurs who need to transform their communication from reactive to authoritative through psychological mastery and structured frameworks.

1 h 36 m•4 Sections

PLAN D'APPRENTISSAGE

The Everyday Influence Toolkit

In today’s collaborative environment, technical skill alone is insufficient without the ability to move people and ideas forward. This toolkit is designed for professionals and emerging leaders who need to navigate complex interpersonal dynamics and gain buy-in without formal authority.

40 m•4 Sections

PLAN D'APPRENTISSAGE

Become the World's Best Marketer

This comprehensive path is essential for aspiring CMOs and entrepreneurs who want to master the full spectrum of modern influence. It bridges the gap between timeless human psychology and cutting-edge digital execution to create market leaders.

5 h 9 m•4 Sections

Cree par des anciens de Columbia University a San Francisco

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Decouvrez comment BeFreed est discute sur le web

Cree par des anciens de Columbia University a San Francisco

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Decouvrez comment BeFreed est discute sur le web

Commencez votre parcours d'apprentissage, maintenant

Marque employeur : donnez pour recevoir

AperçuAperçu de Marque employeur : donnez pour recevoir

Un livre. De nombreuses façons de l'écouter.

The Traditional Approach Is Broken

Introducing the Give & Get Framework

Voyez chaque mot au fil de l'écoute

Crafting Your Give & Get EVP

Bringing Your EVP to Life Through Storytelling

Profitez davantage de Marque employeur : donnez pour recevoir

Activating Your Employer Brand

Measuring Success and Iterating

Vous êtes arrivé au bout de Marque employeur : donnez pour recevoir

Thèmes clés dans Marque employeur : donnez pour recevoir

Citations de Marque employeur : donnez pour recevoir

Personnages de Marque employeur : donnez pour recevoir

À propos de l'auteur

Telecharger le resume de Marque employeur : donnez pour recevoir

Les utilisateurs ont aussi aimé

FAQ sur ce livre

What is Give & Get Employer Branding by Bryan Adams about?

Who should read Give & Get Employer Branding?

Is Give & Get Employer Branding worth reading?

What are the main concepts in Give & Get Employer Branding?

Découvrir plus

1,000,000+ curious minds.

1,000,000+ curious minds.

Un livre. De nombreuses façons de l'écouter.

The Traditional Approach Is Broken

Introducing the Give & Get Framework

Voyez chaque mot au fil de l'écoute

Crafting Your Give & Get EVP

Bringing Your EVP to Life Through Storytelling

Profitez davantage de Marque employeur : donnez pour recevoir

Activating Your Employer Brand

Measuring Success and Iterating

Vous êtes arrivé au bout de Marque employeur : donnez pour recevoir

Les utilisateurs ont aussi aimé

Découvrir plus

Aperçu de Marque employeur : donnez pour recevoir