
Discover the "Daily PEGG" ritual transforming workplace culture worldwide. Dale Sidebottom's counterintuitive guide reveals how embracing play - not more productivity hacks - might be your secret weapon against burnout. Business leaders are raving: could your inner child hold the key to mindfulness?
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At 28, life looked perfect on paper. Running three successful businesses, traveling the world, earning well beyond his age-Dale Sidebottom had checked every box society said mattered. Then came the panic attack. Sitting in his car outside a friend's engagement party, unable to breathe, unable to move, he realized the terrifying truth: he'd forgotten how to have fun. The man who'd built an empire had lost something far more valuable-his ability to simply be present and enjoy life. That breakdown became his breakthrough, launching a decade-long journey that would transform him into a "funtrepreneur" teaching corporations and schools across 20 countries a radical idea: play isn't frivolous. It's fundamental. In a culture that glorifies hustle and pathologizes rest, this message arrives like oxygen to the suffocating. Somewhere between childhood and career, most of us internalize a devastating lie: play is childish, and adults must be serious. We trade spontaneity for schedules, curiosity for competence, laughter for productivity. Yet research reveals that adults need play as desperately as children do-perhaps more so, given mounting pressures and mental health crises.
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Cree par des anciens de Columbia University a San Francisco
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco

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