
Discover why your brain betrays you in crucial moments. Endorsed by Daniel Kahneman, this 4.7-rated guide reveals 40 methods to outsmart cognitive biases. "The best, funniest guide to cognitive bias in business" - Safi Bahcall. Warren Buffett's decision-making secrets inside.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Ever watched a brilliant leader make an astonishingly bad decision and wondered how it happened? Even the smartest executives consistently fall into predictable decision traps. These aren't failures of intelligence or character-they're systematic cognitive biases that affect us all. Despite warnings, executives repeatedly make identical mistakes: overpaying for acquisitions, creating wildly optimistic budgets, ignoring disruption signals, and doubling down on failing ventures. The puzzle is that these bad decisions come from extremely successful individuals with good advice and proper incentives. The solution lies in behavioral science. We make systematic, predictable mistakes called cognitive biases. While unconscious-bias training has become popular for addressing discrimination, it rarely tackles how our own biases affect strategic decisions. Overcoming these biases requires three fundamental ideas: First, our biases create predictable patterns of strategic error. Second, individuals cannot overcome their own biases, but organizations can compensate through collaboration and process. Third, organizations don't naturally overcome biases-they often amplify them. Leaders must become "decision architects" who deliberately design processes to counteract these predictable errors.
Desglosa las ideas clave de You’re About to Make a Terrible Mistake! en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila You’re About to Make a Terrible Mistake! en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta You’re About to Make a Terrible Mistake! a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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