
Discover why creative geniuses embrace paradox in "Wired to Create," the psychology masterpiece exploring how minds like Picasso and Kahlo thrived between mindfulness and daydreaming. Endorsed by top psychologists, it reveals why your contradictions might be your greatest creative advantage.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Think of the last time you had a breakthrough idea. Maybe it arrived in the shower, during a walk, or while staring out a window-anywhere but hunched over your desk desperately seeking it. That's the paradox of creativity: it refuses to follow the rules we set for it. Creative minds don't operate like well-oiled machines following predictable patterns. They're more like jazz improvisations-structured yet spontaneous, disciplined yet wild. The traditional four-stage model of creativity suggests a neat progression from preparation to insight, but reality is far messier. Creative people toggle rapidly between generating wild ideas, refining them critically, and considering how others might receive them-often all at once. Fiction writers rarely know their destination when they begin; they discover it along the journey. This cognitive complexity explains why highly creative individuals seem to embody contradictions: simultaneously introverted and extroverted, playful and serious, realistic and fantastical. Their brains engage multiple networks that typically oppose each other-the imagination network, executive attention network, and salience network-in an intricate dance. Rather than resolving these paradoxes, creative people harness them, switching flexibly between opposing mental states as needed. The creative journey isn't about eliminating these tensions but learning to dance between them with grace and intention.
Desglosa las ideas clave de Wired To Create en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Wired To Create en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Wired To Create a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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