
Discover why neuroscience makes storytelling irresistible. "Wired for Story" reveals how our brains crave narrative, endorsed by neuroscientist David Eagleman and taught in UCLA writing programs. What hidden psychological trigger makes readers turn pages until 3AM?
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Have you ever missed your subway stop because you were too absorbed in a novel? Or binged an entire Netflix series until 4 AM despite having an important meeting the next morning? This isn't a character flaw-it's neuroscience. Our brains didn't evolve to enjoy stories; they evolved *through* stories. Before written language, before agriculture, even before we mastered fire, we were telling stories. These narratives weren't entertainment-they were survival manuals encoded in memorable packages. When your ancestor heard about someone eating the wrong berries and dying, their brain filed that information as if they'd experienced it themselves, minus the fatal consequences. Brain scans reveal something remarkable: when we read about someone running, our motor cortex activates. When we encounter emotional scenes, our empathy centers light up. Stories hijack our neural machinery, creating experiences that feel real because, to our brains, they essentially are. This explains why we cry over fictional deaths, feel genuine anxiety during suspenseful moments, and form emotional bonds with characters who never existed. Nature bribed us with dopamine to pay attention to narratives because stories kept us alive.
Desglosa las ideas clave de Wired for Story en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Wired for Story en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Wired for Story a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco

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