Why Motivating People Doesn't Work ... and What Does book cover

Why Motivating People Doesn't Work ... and What Does by Susan Fowler Summary

Why Motivating People Doesn't Work ... and What Does
Susan Fowler
3.7 (1086 Reviews)
Leadership
Psychology
Business
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of Why Motivating People Doesn't Work ... and What Does

Forget carrots and sticks - Susan Fowler reveals why traditional motivation fails. Adopted by Microsoft and NASA, this bestseller introduces the revolutionary "Spectrum of Motivation" framework. What psychological need are your leaders ignoring? Discover why Rembach calls it a "Top 10 read of all-time."

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1

The Secret Behind a Billion-Dollar Company That Never Fired Anyone

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What if the most powerful business strategy wasn't about driving harder, rewarding faster, or threatening louder? When WD-40's market cap exploded from $300 million to $2.5 billion under Garry Ridge's leadership, the secret wasn't a new sales tactic or cost-cutting measure. It was something far more radical: they stopped trying to motivate people. Instead, they created conditions where motivation naturally flourished. Through economic downturns and a global pandemic, they never laid off a single employee while maintaining 93% engagement. The paradox is striking-by abandoning traditional motivation tactics, they achieved what every leader desperately seeks: sustained excellence without burnout.

2

You Can't Motivate Anyone (And That's Actually Good News)

3

The Three Psychological Needs That Actually Drive Human Behavior

4

Why "Driving" Performance Is Driving People Crazy

5

The Three Leadership Capacities That Create Optimal Motivation

6

Transform Your Leadership by Mastering Your Own Motivation First

7

The Leadership Revolution Starts With What You Want For People

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Creado por exalumnos de la Universidad de Columbia en San Francisco

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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
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