
Discover why everyday economics isn't boring with "The Undercover Economist" - the book that transformed economic thinking alongside "Freakonomics." Why does Starbucks price coffee that way? What makes used cars so tricky? Even "Freakonomics" author Steven Levitt calls it "a rare specimen" that "brings economics to life."
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Ever wonder why that cappuccino at the train station costs nearly three dollars when the same drink costs half that price just two blocks away? Or why organic bananas command such a premium when they're sitting right next to their conventional cousins? These aren't random pricing quirks-they're carefully orchestrated economic strategies playing out in real time, right under our noses. The invisible hand of economics shapes everything from your morning commute to why some nations thrive while others struggle. Once you understand these hidden forces, you'll never look at a price tag the same way again. What appears to be simple commerce reveals itself as an intricate dance of scarcity, information, and incentives that determines not just what we pay for coffee, but how entire economies rise or fall.
Desglosa las ideas clave de The Undercover Economist en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila The Undercover Economist en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta The Undercover Economist a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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