
Before Madoff, Enron's collapse shocked America. This definitive expose - compared to "All the President's Men" - reveals how the "smartest guys" engineered history's most spectacular corporate fraud. What psychological flaws transform brilliant executives into criminals? The cautionary tale that revolutionized corporate oversight forever.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
What happens when brilliant minds, unchecked ambition, and a culture that worships profit at any cost collide? In the early 2000s, Enron - once valued at nearly $70 billion and celebrated as America's most innovative corporation - collapsed into bankruptcy with breathtaking speed. The implosion destroyed billions in shareholder value, vaporized retirement accounts, and left thousands jobless. This wasn't just a corporate failure; it was a masterclass in how intelligence without integrity becomes a weapon of mass destruction. Business schools had praised Enron's creativity. Wall Street had worshipped its growth. Politicians had courted its CEO. Yet beneath the gleaming facade lay a rotten core of accounting tricks, ethical compromises, and outright fraud. The scandal became the defining corporate catastrophe of the 21st century, foreshadowing the 2008 financial crisis and exposing a toxic truth: when greed meets genius in a system designed to reward appearances over reality, disaster isn't just possible - it's inevitable.
Desglosa las ideas clave de The Smartest Guys in the Room en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila The Smartest Guys in the Room en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta The Smartest Guys in the Room a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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