The Smarter Screen book cover

The Smarter Screen by Shlomo Benartzi Summary

The Smarter Screen
Shlomo Benartzi
3.95 (367 Reviews)
Psychology
Technology
Business
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of The Smarter Screen

In "The Smarter Screen," behavioral economist Shlomo Benartzi reveals how digital interfaces secretly manipulate our decisions. Did you know changing screen layouts can make you 40% more likely to add bacon to your pizza? Tech giants are already using these psychological insights to shape your choices.

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Puntos Clave

1

The Digital Mind: How Screens Reshape Our Choices

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The moment you pick up your smartphone, your brain begins to transform. Within milliseconds, your visual system prioritizes the center of the screen while ignoring the edges. Your attention narrows, thinking accelerates, and decision-making shifts toward impulsivity. This cognitive transformation represents one of the most significant behavioral revolutions in human history. With Americans checking phones 150 times daily and spending over 10 hours on screens, we're making more decisions through digital interfaces than ever before. The implications are profound: people order higher-calorie pizzas online than in person, score lower on computerized tests than paper ones, and make dramatically different financial choices on smartphones versus desktops. This cognitive shift happens so quickly and subtly that we never notice it - yet it fundamentally alters how we process information and make choices. Understanding the psychology behind our digital behavior has become essential not just for tech companies but for anyone navigating our increasingly screen-mediated world.

2

When Information Becomes a Firehose

3

Beauty Before Function: The 50-Millisecond Rule

4

Visual Hotspots: The Battleship Effect

5

The Digital Mirror: Feedback That Changes Behavior

6

The Power of Difficulty: When Easier Isn't Better

7

Designing Better Choices: Digital Architecture

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