
In "The Smarter Screen," behavioral economist Shlomo Benartzi reveals how digital interfaces secretly manipulate our decisions. Did you know changing screen layouts can make you 40% more likely to add bacon to your pizza? Tech giants are already using these psychological insights to shape your choices.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
The moment you pick up your smartphone, your brain begins to transform. Within milliseconds, your visual system prioritizes the center of the screen while ignoring the edges. Your attention narrows, thinking accelerates, and decision-making shifts toward impulsivity. This cognitive transformation represents one of the most significant behavioral revolutions in human history. With Americans checking phones 150 times daily and spending over 10 hours on screens, we're making more decisions through digital interfaces than ever before. The implications are profound: people order higher-calorie pizzas online than in person, score lower on computerized tests than paper ones, and make dramatically different financial choices on smartphones versus desktops. This cognitive shift happens so quickly and subtly that we never notice it - yet it fundamentally alters how we process information and make choices. Understanding the psychology behind our digital behavior has become essential not just for tech companies but for anyone navigating our increasingly screen-mediated world.
Desglosa las ideas clave de The Smarter Screen en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila The Smarter Screen en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta The Smarter Screen a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco

Obtén el resumen de The Smarter Screen como PDF o EPUB gratis. Imprímelo o léelo sin conexión en cualquier momento.