
Discover why your smartphone is engineered to hijack your brain in "Irresistible," NYT bestseller exposing tech's addictive design. Featured on Neil Pasricha's "Very Best Books" list, it reveals the shocking psychological tricks keeping us hooked - and how to regain control.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
In 2010, Steve Jobs unveiled the iPad with characteristic flair, presenting it as a revolutionary device that would transform how we consume media and connect with others. Yet behind closed doors, Jobs strictly limited his own children's screen time. This wasn't isolated hypocrisy-tech titans from Twitter co-founder Evan Williams to former Wired editor Chris Anderson all imposed strict limits on their children's technology use while publicly promoting digital immersion. Why? They understood a troubling truth: they had created technologies designed to be irresistible. We've entered an era where addiction has been democratized. Previous generations faced limited temptations like alcohol or cigarettes, but we now navigate an ocean of digital hooks-each meticulously engineered through thousands of tests to maximize engagement. What began as harmless fun in the early 2000s has evolved into weaponized behavioral addiction. Clinical psychologists report that virtually every patient they see suffers from at least one behavioral addiction, often masked by outward professional success. From compulsive email checking to endless social media scrolling, these digital dependencies are reshaping our brains, relationships, and society-creating an epidemic of disconnection despite unprecedented connectivity.
Desglosa las ideas clave de Irresistible en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Irresistible en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Irresistible a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco

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