
Why do we fear shark attacks but not cars? "The Science of Fear" reveals how our brain's "Gut" system overrides rational "Head" thinking, explaining why media and politicians exploit our anxieties while we ignore greater dangers hiding in plain sight.
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The only thing we have to fear is fear itself.
Desglosa las ideas clave de The Science of Fear en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila The Science of Fear en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta The Science of Fear a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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Imagine boarding a plane shortly after 9/11. Your heart races as you recall the horrifying images replayed countless times on television. You're not alone-millions abandoned air travel that year, fleeing to the perceived safety of highways. The tragic irony? This mass exodus to "safer" roads claimed 1,595 additional American lives-victims not of terrorism, but of fear itself. Despite living in history's safest era with unprecedented longevity and health, we're paradoxically more afraid than ever. Why? Our prehistoric brains simply weren't designed for today's information landscape. This fundamental mismatch explains why we consistently misjudge risks, fear the wrong things, and make decisions that sometimes increase rather than reduce our danger. Understanding this disconnect isn't just fascinating-it's potentially life-saving in a world where perception increasingly trumps reality.