
Can fear make us heroes? Neuroscientist Abigail Marsh's "The Fear Factor" reveals how one emotion connects altruists and psychopaths. Endorsed by bestselling author Adam Grant as "a riveting ride through your own brain," this detective-like journey unlocks the surprising science behind our capacity for compassion.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
What makes someone risk their life for a complete stranger? One night on Interstate 5 near Tacoma, Abigail Marsh found herself facing backward in the fast lane after swerving to avoid a dog. As cars sped dangerously close, a man appeared-someone who might have seemed intimidating under normal circumstances with his gold jewelry and shaved head. Yet this stranger risked his life repeatedly, crossing the busy freeway to help her. He calmly fixed her car and guided them to safety, then disappeared without sharing his name or seeking recognition. This selfless act sparked a profound question that would shape Marsh's career: what drives extraordinary altruism? Through years of research, she discovered that altruism correlates strongly with the ability to recognize fearful faces-suggesting a neurological basis for compassion that might be the mirror opposite of psychopathy. This insight challenges our assumptions about human nature while offering hope that we can cultivate greater compassion in ourselves and society.
Desglosa las ideas clave de The Fear Factor en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila The Fear Factor en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta The Fear Factor a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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