
Discover why Harvard psychologists' famous "gorilla experiment" became a New York Times bestseller that changed how we understand perception. Daniel Gilbert calls it "an owner's manual for the human mind!" - revealing why we miss what's right in front of us.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Picture a person in a gorilla suit walking through a basketball game, stopping to thump their chest at the camera for nine full seconds. Impossible to miss, right? Yet half of all viewers fail to see it completely. This isn't a trick of lighting or clever editing-it's how your brain actually works. When police officer Kenny Conley chased a suspect over a fence, he ran directly past fellow officers brutally beating another cop just feet away. He genuinely didn't see it. Prosecutors didn't believe him. A jury convicted him of perjury. He lost his career. The truth? His brain was doing exactly what yours does every single day-filtering out the "unexpected" to focus on a single task. This phenomenon, called inattentional blindness, reveals something unsettling: we experience far less of our visual world than we believe. Commander Scott Waddle looked through his submarine's periscope before surfacing and somehow missed a nearly 200-foot fishing vessel directly above him. Nine people died in the collision. Airline pilots landing in simulators have completely overlooked jets parked on their runways. When world-class violinist Joshua Bell performed incognito in a Washington D.C. subway station with his $3 million Stradivarius, only seven of over a thousand commuters stopped to listen. We don't ignore beauty-we simply don't process what we're not expecting to encounter. Your attention isn't a spotlight illuminating everything in view. It's more like a laser pointer, and everything outside that narrow beam might as well not exist.
Desglosa las ideas clave de The Invisible Gorilla en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila The Invisible Gorilla en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta The Invisible Gorilla a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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