What is *The Hour Between Dog and Wolf* about?

*The Hour Between Dog and Wolf* explores how biological processes, like hormone fluctuations (testosterone and cortisol), drive risk-taking behavior in financial markets. John Coates, a former Wall Street trader turned neuroscientist, argues that physiological states—not just rational analysis—shape boom-bust cycles. The book bridges economics, neuroscience, and stress physiology to explain why traders swing between irrational exuberance and paralyzing pessimism.

Who should read *The Hour Between Dog and Wolf*?

This book is essential for finance professionals, behavioral economists, and neuroscience enthusiasts. It’s also valuable for anyone in high-stakes decision-making roles (e.g., athletes, military leaders) seeking to understand how stress and success alter biology. Coates’ insights help readers recognize—and manage—physiological drivers of risk.

Is *The Hour Between Dog and Wolf* worth reading?

Yes. Coates combines gripping Wall Street anecdotes with rigorous science, offering a fresh lens on market instability. His findings challenge traditional economic models by highlighting the body’s role in decision-making. This book is particularly relevant for understanding systemic financial risks and stress management.

What does the title *The Hour Between Dog and Wolf* mean?

The phrase, borrowed from Jean Genet, metaphorically describes dusk—when a dog can transform into a wolf. Coates uses it to capture traders’ shift from rational actors to risk-obsessed participants during market swings. It symbolizes how biology can override logic under pressure.

How does testosterone influence financial risk-taking?

Coates found that rising testosterone during winning streaks amplifies confidence and risk appetite, creating a feedback loop. This hormonal “high” impairs judgment, leading traders to underestimate dangers—a key driver of market bubbles. Conversely, sustained losses spike cortisol, fostering extreme risk aversion.

What is “learned helplessness” in the book?

“Learned helplessness” refers to traders’ psychological and physiological collapse after prolonged losses. High cortisol levels suppress risk-taking, causing withdrawal and depression. Coates links this state to market crashes, as traders become too stressed to act rationally.

How does *The Hour Between Dog and Wolf* apply outside finance?

Coates’ research impacts sports, healthcare, and military strategy. For example, athletes under stress may choke due to cortisol spikes, while soldiers in combat face similar biological pressures. The book offers strategies to mitigate stress-induced decision flaws.

What are the main criticisms of the book?

Some critics argue Coates overemphasizes biological determinism, downplaying institutional or cultural factors in financial crises. Others note the focus on male traders (testosterone-driven behavior) limits its applicability to diverse populations.

Resumen de La hora entre el perro y el lobo

Toma de riesgos, intuiciones y la biología del auge y la caída

John Coates

3.92(2084 Reviews)

Descripción general: Resumen de La hora entre el perro y el lobo

Cuando la biología se encuentra con Wall Street: John Coates revela cómo las hormonas impulsan los auges y las caídas del mercado. Finalista de prestigiosos premios y elogiado como "brillante" por The New York Times, este neurocientífico y exoperador de bolsa expone por qué su cuerpo se transforma durante las decisiones de riesgo, afectando todo, desde las inversiones hasta las relaciones.

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Capítulo 1

When Biology Meets Finance: The Hour Between Dog and Wolf

Imagine standing on a trading floor as markets plummet. Your heart races, palms sweat, and stomach knots. What you're experiencing isn't just psychological stress-it's a profound biological transformation. In John Coates' groundbreaking work, we discover that financial risk-taking triggers the same physiological responses as physical danger. This revelation fundamentally challenges how we understand market behavior. When traders make millions, their testosterone surges, creating overconfidence that transforms rational rallies into dangerous bubbles. When markets crash, stress hormones flood their systems, breeding irrational pessimism that deepens the crisis. Named one of Bloomberg's Best Books of 2012 and lauded by Nobel Prize-winning economists, this work bridges neuroscience and finance to explain why markets swing between extremes. Coates, a former Wall Street trader turned Cambridge neuroscientist, reveals the hidden biology driving the global economy-a perspective that could revolutionize how we manage financial risk.

Capítulo 2

The Mind-Body Connection in Financial Markets

Traditional economics portrays us as rational beings who calculate risks and rewards with computer-like precision. But this view ignores a fundamental truth: our bodies physically prepare for risk-taking, creating chemical surges that profoundly affect our thinking. When traders face market volatility, their bodies respond with the same fight-or-flight mechanisms that evolved to handle physical threats. Heart rates increase, breathing accelerates, blood flow redirects from digestive organs to muscles and brain-all preparing for imminent challenge. This visceral response contradicts the Platonic dualism that has dominated Western thought for 2,500 years-the categorical divide between mind and body. While philosophers and neuroscientists have largely abandoned this notion, economics remains stubbornly wedded to it, viewing decision-making as a purely intellectual process. The reality is far more complex and fascinating. Our brains and bodies function as one integrated system during risk-taking moments. Traders react to market events faster than conscious thought permits, drawing on bodily signals-gut feelings-to optimize their decisions. These aren't distractions from rational thought but essential components of effective decision-making. This integration explains why during our most powerful experiences-moments of flow, insight, love, risk-taking, fear, and stress-the artificial boundary between mind and body dissolves. We don't just think with our brains; we think with our entire bodies. Understanding this unity represents a profound shift in self-perception and offers new insights into market behavior. The financial implications are enormous. When traders experience winning streaks, their bodies undergo chemical transformations that make them feel invincible, leading to increasingly reckless bets. During market downturns, stress hormones promote anxiety and risk-aversion, turning selloffs into crashes. These hormonal feedback loops systematically shift risk preferences throughout business cycles, potentially destabilizing entire markets.

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Capítulo 3

The Brain's Primary Purpose: Movement, Not Thought

The tunicate sea squirt offers a profound evolutionary lesson: after finding a suitable feeding spot, it cements itself to the sea floor and digests its own brain. As Cambridge neuroscientist Daniel Wolpert explains, this creature demonstrates a fundamental truth-if you don't need to move, you don't need a brain. The brain's primary purpose isn't abstract thought but planning and executing physical movement. This perspective challenges our intellectual vanity. Even our highest forms of thought operate by repurposing algorithms originally developed for movement planning. Our mental life is "a mind on the hoof"-inextricably embodied. Engineers attempting to replicate human movement have discovered its staggering complexity. While computers can beat chess grandmasters through brute computational power, we still can't build robots with the dexterity of an eight-year-old child. Even walking-where we "repeatedly tip over and break our fall in the nick of time"-remains technically inexplicable. What truly distinguishes humans isn't raw physical ability-animals outclass us in strength, speed, and sensory perception-but our capacity to learn and perfect unnatural movements. A concert pianist's fingers moving with precision too rapid for the eye to follow represents physical mastery unparalleled in the animal kingdom. This extraordinary physical prowess developed through our expanded neocortex working in concert with an enlarged cerebellum-the brain's "operating system" that coordinates movements with split-second timing. Archaeological evidence suggests modern humans may have had smaller neocortices than Neanderthals but larger cerebellums, giving us more efficient neural processing. For traders, this means decisions trigger rapid shifts in motor, metabolic, and cardiovascular systems as they prepare for potential action. When contemplating risks, information provokes strong bodily responses: quick breaths, knotted stomachs, racing hearts. We don't process information dispassionately; we react physically. Even traders' gut feelings represent changes occurring in their bodies as they prepare appropriate responses, often generated faster than consciousness can process.

Capítulo 4

Lightning-Fast Reactions: The Biological Edge

In financial markets, physical traits can be as important as cognitive abilities. Traders need more than high IQs and risk appetite-they require lightning-fast reactions to capitalize on opportunities before competitors. These split-second decisions operate at the frontier of biological possibility, with success rates mirroring those of predators in the wild-about one in three. Our sensory systems aren't the objective recorders we imagine them to be. We don't watch the world live-we're always a tenth of a second behind reality. The brain compensates through remarkable shortcuts: it fast-forwards moving objects to their anticipated locations, focuses on the leading edges of motion, and processes lower visual fields more thoroughly. When speed is essential, the brain bypasses consciousness entirely. As Erich Maria Remarque described from the trenches of World War I, soldiers developed a "second sight" that would throw them to the ground before they were consciously aware of incoming shells. This pre-attentive processing explains how we function despite our limited conscious bandwidth-of the 11 million bits of sensory information flowing into our brain each second, only about 40 bits reach consciousness. The phenomenon of "blindsight" demonstrates this dramatically: soldiers blinded by wounds to their visual cortex could still duck flying objects thanks to the superior colliculus, an ancient midbrain structure that tracks motion without conscious awareness. This primitive but lightning-fast system can orient our attention toward threats in as little as 15 milliseconds-allowing us to react before we're even aware of what we're seeing. Given how frequently consciousness is left out of the decision loop, what role does it actually play? Benjamin Libet's groundbreaking experiments revealed that our brains initiate actions 300 milliseconds before we consciously decide to move. Consciousness appears to be merely observing decisions already made-not initiating action but potentially vetoing inappropriate impulses. As neuroscientist V.S. Ramachandran wittily noted, we don't have free will; we have "free won't." The spread of computerized trading algorithms has begun squeezing humans from their ecological niche. These systems operate at speeds humans cannot comprehend-executing trades in milliseconds or microseconds. However, during the 2007-08 credit crisis, humans outperformed machines in medium and long-term prediction. Our bodies remain crucial for market success because they provide essential gut feelings that emerge from a massive information-gathering exercise conducted below conscious awareness.

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Capítulo 5

The Intelligence of Gut Feelings

The financial markets abound with stories of hunches, instincts, and gut feelings-inexplicable convictions about investments often accompanied by physical symptoms. George Soros famously used backache as a signal something was wrong in his portfolio. These signals work through interoceptive pathways that keep our brain updated on bodily states. Recent evidence shows these body-to-brain signals powerfully influence our decisions and are essential to rational choice. Scientists have distinguished between two types of thinking: automatic thought (involuntary, effortless, parallel processing) and controlled thought (voluntary, effortful, serial processing). Experiments show we can learn complex rules pre-consciously, suggesting traders' intuitions likely rely on pre-conscious processing of correlations. When can we trust gut feelings? Daniel Kahneman and Gary Klein resolved this question by recognizing intuition as pattern recognition, not an occult gift. They concluded intuitions are reliable when two conditions are met: the environment must be regular enough to produce repeating patterns, and practitioners must encounter these patterns frequently with quick feedback. Chess grandmasters, paramedics, and fighter pilots meet these conditions; political forecasters don't. While efficient market theorists argue financial markets lack stable regularities, research shows traders can indeed learn patterns and develop expertise. When measuring consistency through Sharpe Ratios (which measure risk taken to make money), experienced traders achieved ratios above 1.0, far exceeding the S&P 500's long-term 0.4 ratio. Plotting these ratios against years of experience revealed an upward slope, indicating traders learn to make more money with less risk over time. What connects pre-conscious processing to gut feelings? Pattern recognition likely draws on higher brain regions, but gut feelings provide the crucial visceral coloring that helps us rapidly assess whether patterns will lead to pleasant or unpleasant outcomes. Without these bodily signals, we'd face what psychologist Dylan Evans calls "the Hamlet Problem"-paralysis from endless possibilities. Neuroscientists Antonio Damasio and Antoine Bechara developed the "Somatic Marker Hypothesis" after studying patients with normal cognitive abilities but terrible decision-making. They concluded that each memory comes "bookmarked" with bodily sensations felt during the original experience. When evaluating options, we experience subtle physical responses until one option "feels right." These markers are especially crucial during risk-taking, explaining why gut feelings are legendary in financial markets. This research challenges the notion that rationality operates independently of the body. Good judgment may require efficient connectivity between body and brain-perhaps explaining why some high-IQ traders fail while others with less impressive credentials consistently succeed.

Capítulo 6

The Body's Messaging Symphony

Our bodies communicate with our brains through a complex symphony of signals-electrical ones from muscles and organs, and hormonal ones through blood. This creates a messaging system with piano-like subtlety and radio-like speed. These signaling systems activate sequentially during challenges: facial muscles respond within milliseconds, the visceral nervous system engages organs within seconds, fast-acting hormones like adrenaline flood the bloodstream minutes later, and if the challenge persists, steroid hormones prepare the body for longer-term changes over hours or days. Each physical change feeds back to the brain, altering emotions and thoughts. When traders operate in flow state, they don't have time to carefully analyze every possible outcome. Instead, they rapidly match current market events against stored patterns in memory, with each potential match triggering corresponding bodily and brain states. To accelerate decision-making, the brain uses what Damasio and Bechara call "as-if loops"-predictive models that simulate likely bodily reactions to different choices. Our bodies and pre-conscious brain regions act as sophisticated parabolic reflectors, registering predictive information before our conscious awareness. When correlations between assets shift, our muscles, heart rate, and blood pressure often register these changes first. These bodily signals cry warnings, yet they're frustratingly difficult to hear, fading in and out like a distant radio station. Given our tendency to misinterpret our own actions, physiological monitoring devices offer a promising approach. These could help determine if some people naturally possess better gut feelings than others-"hunch athletes" with more sensitive interoceptive pathways. Research suggests heartbeat awareness serves as a proxy for visceral sensitivity, potentially useful for identifying risk-takers with good instincts. Monitors tracking heart rate, skin conductance, and other metrics could help managers identify when traders succumb to irrational exuberance or pessimism.

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Capítulo 7

The Thrill of Market Volatility

Information manifests as novelty, communicating through surprise and discrepancy. When novelty appears, our brains release noradrenalin from the locus ceruleus, bringing us to high alert and enhancing our senses. We experience this as Berlyne's hill-shaped arousal curve: too little information breeds boredom, too much creates anxiety, but the right amount delivers satisfaction. We're addicted to information through dopamine, a neuromodulator released along the brain's pleasure pathways when we receive valuable information or perform survival-promoting acts. Recreational drugs exploit this system, raising dopamine levels far beyond natural rewards: food increases dopamine by 50%, sex by 100%, while nicotine raises it 200%, cocaine 400%, and amphetamine a staggering 1000%. Surprisingly, dopamine isn't simply about pleasure. Scientists discovered dopamine spikes occur before consumption, coinciding with cues predicting rewards. This suggests dopamine relates more to wanting than liking-it drives anticipation and craving rather than consumption pleasure. Additionally, dopamine responds most strongly to unexpected rewards, indicating we naturally crave environments with unpredictable rewards. For traders, market volatility creates an incomparable thrill. Their bodies respond physically-heart rates increase, breathing quickens, and stress hormones flood their bloodstream. Adrenaline releases glucose while cortisol mobilizes energy from liver, muscles, and fat cells. At low levels, cortisol amplifies dopamine's effects, creating what neuroscientist Robert Sapolsky describes as "focused, alert, alive, motivated, anticipatory" feelings. This high-stakes, uncertain environment pushes traders into a state of "flow"-a euphoric condition of heightened performance where they feel maximally alive and effective. When market-moving news breaks, traders experience the "orienting response"-an involuntary wait-and-see reaction where heart and lungs temporarily slow almost to a stop. When the information registers, their vagus nerves release their "brakes," allowing their fight-or-flight responses to activate fully.

Capítulo 8

Testosterone: The Molecule of Irrational Exuberance

As markets rise, outsized profits trigger an irresistible urge among traders to increase their risk exposure. Position sizes that were once $100 million grow to $200 million or even $1 billion. These booming markets create a neurochemical cocktail in traders' brains. Unexpected profits cause dopamine to surge into the nucleus accumbens, delivering euphoric hits. As profits rise, testosterone increases too, working synergistically with dopamine-testosterone providing the bass line of euphoria, dopamine the treble. The euphoria, overconfidence, and heightened risk-taking that grip traders during bull markets stems from what biologists call "the winner effect." When animals win competitions, they experience testosterone surges that make them more likely to win subsequent fights. This creates a positive feedback loop where victory leads to higher testosterone, which leads to further victories. Scientists have documented this effect across numerous species. Winners emerge with significantly elevated testosterone levels while losers experience dramatic drops-in rhesus monkeys, winners show tenfold increases while losers drop to one-tenth of baseline levels, persisting for weeks. This phenomenon extends to humans, particularly in sports. Analysis of 623,000 professional tennis matches showed that closely-matched players who narrowly won their first set had a 60% chance of winning the second set and match. Pre-competition testosterone surges have been documented in tennis, wrestling, ice hockey, chess, and even medical exams, with winners experiencing post-victory spikes. The winner effect creates an extraordinary mechanism of empowerment where testosterone feedback loops push traders beyond excitement into dangerous delusion. As testosterone rises, performance initially improves, but continued elevation leads to foolish risk-taking. Like athletes on steroids who become manic and delusional, traders during bubbles can become convinced of their invincibility. This physiological pattern creates a tragic arc-the high-testosterone male burning twice as bright but half as long. In financial markets, these feedback loops transform rational traders into overconfident risk-takers who put on increasingly dangerous positions. Management typically enables this behavior by expanding risk limits for successful traders. While technological breakthroughs typically start bull markets, testosterone may be the catalyst turning rallies into bubbles, becoming "the molecule of irrational exuberance."

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Capítulo 9

Cortisol: The Molecule of Irrational Pessimism

The stress response is a rapid physiological shift from normal function to emergency state, evolved for physical threats like encountering predators. While helpful in life-threatening situations, it proves counterproductive in workplace settings where thinking, not running, is needed. Research shows three situations particularly trigger stress responses: novelty, uncertainty, and uncontrollability. In experiments, rats exposed to novel environments experienced elevated cortisol despite no actual threat. Uncertainty profoundly affects stress hormone secretion-animals receiving unpredictable shocks showed dramatically higher cortisol levels than those receiving predictable ones. During the London Blitz, suburban residents facing intermittent, unpredictable bombing suffered more gastric ulcers than central Londoners enduring daily, predictable raids. These three conditions-novelty, uncertainty, and uncontrollability-define a trader's daily environment. Research with actual traders confirmed this relationship: their cortisol levels rose substantially with market volatility, sometimes increasing by an astonishing 500% during volatile days. Chronically elevated cortisol profoundly alters memory function, causing traders to selectively recall traumatic events rather than pleasant ones. This selective memory retrieval promotes irrational risk-aversion. Cortisol's effects extend beyond memory to physically reshape the brain-killing neurons in the hippocampus while causing rich arborisation in the amygdala, making thinking more emotional and less factual. Under extreme stress, the prefrontal cortex essentially goes offline, impairing analytical thought and leaving the brain to operate on stored emotional reactions. Stressed traders become susceptible to imagining patterns in random noise and falling prey to rumors. CRH (corticotropin-releasing hormone) compounds these effects, instilling "anticipatory angst" and suppressing testosterone production. During market crashes, traders develop "learned helplessness," becoming unable to initiate trades even when opportunities arise. This psychological state renders central bank interventions largely ineffective-compared to the Gothic fears haunting traders, interest rate cuts have trivial impact. Prolonged stress endangers not just the financial system but the personal health of those in finance. The chronic stress response impairs bodily maintenance functions, leading to gastric ulcers, suppressed immunity, recurring viral infections, and sexual dysfunction. Perhaps most dangerous is the cardiovascular impact-chronic hypertension damages arterial walls, leading to atherosclerosis. Research found London experienced 2,000 additional heart attacks during 2007-09 while rates decreased elsewhere in the UK.

Capítulo 10

Building Resilience in Financial Markets

Evolution has equipped us with a stress response that becomes fatally dysfunctional in modern society. As stress lingers and becomes chronic, it morphs from life saver to killer. Unfortunately, turning off cortisol is extremely difficult because our conscious, rational selves have little control over subcortical brain regions like the amygdala and hypothalamus. Despite this challenge, two promising approaches exist: physiological toughening (developing greater mental and physical stamina) and changing objective workplace circumstances. Sports science has made remarkable breakthroughs in designing toughening regimes that could help develop resilience against stress-related disorders. Mental toughness corresponds to a distinctive physiological state. Research shows toughened individuals welcome novelty as a challenge and opportunity for gain, while untoughened individuals see only threat and potential harm. Resilience to stress paradoxically comes from experiencing stress. Neal Miller's lab discovered that rats exposed to chronic, unrelenting stress developed illness and learned helplessness from depleted noradrenalin. However, rats exposed to acute, short-lived stress (even repeatedly) developed hardier physiology and increased immunity to future stressors. Mental toughening resembles physical training: stress followed by recovery expands our capacity. This physiological toughness involves several components: properly regulated catabolic hormones like cortisol; anabolic hormones like testosterone and growth hormone that rebuild energy stores during downtime; amines like dopamine and noradrenalin that provide immediate energy; and proper nervous system regulation. Exercise emerges as the most important toughening regime for humans. It expands the productive capacity of amine-producing cells, inoculating against anxiety, stress, depression, and learned helplessness. Exercise floods our brains with growth factors that keep neurons healthy and growing-what scientists call "brain fertilizer"-strengthening our brains against stress and aging. Beyond individual toughening, workplace changes can reduce harmful stress. The Whitehall Studies showed job insecurity and lack of control in the British civil service increased hypertension, cholesterol levels, and heart disease. Reducing uncertainty and providing even modest control improves health outcomes. Social support proves remarkably powerful against stress damage-a Swedish study found stressed men with supportive friends and family showed no correlation between stressful life events and increased mortality. The financial sector's bonus structures reward short-term gains without penalizing losses. Despite a trader's catastrophic $500 million loss in year five, he might pocket $80 million while a cautious trader earns just $5 million on $50 million profit. This perverse incentive structure acts "like an acid eating away at the integrity of our financial system," encouraging volatility maximization and short-term thinking. To tame these risk waves, banks should implement multi-year bonus schemes, allowing traders to draw from bonus pools only if profitable over time. Risk managers should rein in trading stars with mandatory breaks to cool physiological feedback loops. When properly structured, management can harness biology-as evidenced by traders showing both high testosterone and high Sharpe ratios through draconian risk management and profit-sharing schemes.

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Capítulo 11

Diversifying Market Biology

Financial crises now occur with alarming frequency and severity, driven by fundamental market changes but dramatically amplified by risk-takers' biological reactions to opportunity and threat. Hormone cascades can shift risk preferences so dramatically that traders become clinically impaired populations, insensitive to price signals and interest rates during extreme market conditions. This biological dimension explains why central banks struggle to arrest bubbles or cushion crashes. When modeling risks, managers must account for the likely clinical state of traders under extreme scenarios-a 50% market drop would leave the trading community traumatized and potentially unresponsive to lower interest rates. One approach to stabilizing markets might be changing their biological composition itself. Women constitute only 5% of traders despite making up half the sales force working alongside them. Studies in behavioral finance suggest women are more risk-averse, yet real investment data shows women often outperform men. Economists Barber and Odean found single women outperformed single men by 1.44%, and Hedge Fund Research reported women-run hedge funds significantly outperformed men's. Women comprise a much higher percentage (up to 60%) of risk-takers at asset management companies, suggesting women take risks differently-preferring longer-term analysis rather than high-frequency trading. The financial world desperately needs more long-term strategic thinking where women excel. Measuring performance over full business cycles rather than short periods would likely lead banks to naturally select more women traders without needing affirmative action. Scientific discoveries don't always herald frightening futures; sometimes they simply reveal tacit knowledge we've always possessed but couldn't articulate. Aristotle recognized humans as biological beings and considered how this affected ethics, politics, and economics. Though his influence permeates Western thought across disciplines, his views on mind-body unity were largely lost as Plato's vision of pure reason untethered from physical interference became dominant. Today's neuroscience is rediscovering this brain-body unity, potentially creating what could become a unified policy science "from molecule to market." This biological perspective could merge economics with medicine and epidemiology, breaking down barriers between disciplines. Understanding our biochemistry isn't dehumanizing but liberating-a modern expression of the Delphic maxim "Know Thyself!"

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Temas clave del Resumen de La hora entre el perro y el lobo

hormonal feedback loops
risk taking biology
mind body dualism
market volatility physiology
gut feeling neuroscience

Mejores citas del Resumen de La hora entre el perro y el lobo

If you don't need to move, you don't need a brain.
Our mental life is "a mind on the hoof"-inextricably embodied.
We don't watch the world live-we're always a tenth of a second behind reality.
We don't have free will; we have "free won't."

Personajes del Resumen de La hora entre el perro y el lobo

John CoatesFormer Wall Street trader and neuroscientist
Daniel WolpertCambridge neuroscientist

Sobre el Autor

John Coates, autor de The Hour Between Dog and Wolf: How Risk Taking Transforms Us, Body and Mind, es neurocientífico, exoperador de Wall Street y un destacado experto en los fundamentos biológicos de la toma de decisiones financieras.

Investigador de la Universidad de Cambridge y exoperador de derivados para Goldman Sachs y Deutsche Bank, Coates fusiona su doble experiencia en fisiología y finanzas para explorar cómo las hormonas del estrés y los instintos viscerales moldean el comportamiento ante el riesgo. Su trabajo pionero en el monitoreo de las respuestas fisiológicas de los operadores revolucionó la comprensión de la psicología del mercado, desafiando los modelos económicos tradicionales.

El libro, finalista del Business Book of the Year de Financial Times/Goldman Sachs y del Wellcome Trust Science Prize, combina la neurociencia con narrativas apasionantes del parqué de operaciones. Las ideas de Coates han sido adoptadas por equipos deportivos de élite, estrategas militares y líderes empresariales, mientras que su investigación le valió un lugar en la lista de los Mejores Pensadores Globales de Foreign Policy.

Su blog (johnmcoates.wordpress.com) continúa tendiendo puentes entre la ciencia y los marcos prácticos para la toma de decisiones. Traducido a 15 idiomas, The Hour Between Dog and Wolf sigue siendo un texto fundamental en la economía conductual y las neurofinanzas.

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Me encanta esta app. La he usado varios días y no puedo dejar de escuchar. Una forma buenísima de empezar.

@jcrules328

Me gusta mucho el programa; llevo alrededor de un mes probándolo y siento que es una verdadera joya. Funciona genial porque puedo usar BeFreed para crear mis propios temas, y la voz es buenísima, con opciones de narración ilimitadas.

@DanielCZ

En serio, todavía no he explorado la app a fondo, pero después de usarla estos últimos días estoy impresionadísima… BeFreed está en otro nivel comparada con cualquier otra app de aprendizaje que haya usado. Te engancha muchísimo y de verdad mejora la concentración, ¡ideal para los que no paran de hacer scroll!

@ladyInfinity

Compré BeFreed hace exactamente 23 días y lo he usado todos los días desde entonces. Se ha integrado por completo en mi rutina diaria de trabajo y aprendizaje.

@jayallen

La verdad es que la app ha superado todas mis expectativas. Puedo pedirle que genere audio sobre cualquier tema, sea cual sea, y el resultado es impresionante. Mi campo profesional es una especialización en psicoterapia y es multidisciplinario; aun así, las respuestas son muy precisas.

@Raguipa

Lo que más valoro es cuánto ha reducido mi scroll: paso menos tiempo buscando y más tiempo absorbiendo información. La combinación de audiolibros completos, podcasts y los planes de aprendizaje es brillante.

@colonyofcreatorsNGO

Llevo 24 años siendo instructor de aprendizaje acelerado PhotoReading… los libros, la lectura y el aprendizaje son lo mío, y BeFreed ha hecho un gran trabajo ofreciendo un enfoque innovador para transmitir información de una forma fácil de consumir.

@BeFreed user

No es solo una app de resúmenes de libros: he usado la opción de lectura divertida y es un resumen mucho mejor y una forma más fácil de captar las ideas que la manera tradicional; solo eso ya vale la pena.

@austinakon

Me encanta esta app. La he usado varios días y no puedo dejar de escuchar. Una forma buenísima de empezar.

@jcrules328

Me gusta mucho el programa; llevo alrededor de un mes probándolo y siento que es una verdadera joya. Funciona genial porque puedo usar BeFreed para crear mis propios temas, y la voz es buenísima, con opciones de narración ilimitadas.

@DanielCZ

Me encanta poder recibir información e ideas útiles y condensadas en un audio estilo podcast de 8 a 15 minutos. No soy muy fan de los podcasts por tanto relleno, pero esto va directo al grano.

@BeFreed user

Estoy terminando mi doctorado y tengo que leer muchísimo material desconocido… Con BeFreed simplemente escribes un prompt y la app encuentra las fuentes por ti y genera un podcast en audio. El proceso de BeFreed me parece más ágil que el de NotebookLM.

@Brad

Suelo buscar en YouTube algo que escuchar mientras preparo el desayuno, salgo a caminar o voy al trabajo, ¡y BeFreed ofrece un enfoque aún más certero, sin anuncios y sin relleno!

@BeFreed user

Lo mejor de esta plataforma es su versatilidad. Literalmente no hay tema que quede fuera. Le lanzas lo que sea y lo maneja… Es raro encontrar una herramienta de aprendizaje sin limitaciones que de verdad cumpla lo que promete.

@jayallen

BeFreed es fantástica. Su diseño intuitivo hace que pase menos tiempo navegando y más tiempo aprendiendo. La mezcla de audiolibros, podcasts y planes de aprendizaje es una combinación genial que ha cambiado por completo mi rutina diaria.

@BeFreed user

Al principio me llevó un rato entender cómo crear podcasts en italiano y ¡boom! ¡Es genial! Puedo pedirle que me explique cualquier tema y lo hace súper bien y con mucha inteligencia.

@matteo77

BeFreed se ha convertido en mi app diaria de audiolibros… Lo que más me gusta es que pones tu texto y te devuelve un audio que puedes escuchar donde sea.

@kotanzu1

Me encanta poder recibir información e ideas útiles y condensadas en un audio estilo podcast de 8 a 15 minutos. No soy muy fan de los podcasts por tanto relleno, pero esto va directo al grano.

@BeFreed user

Estoy terminando mi doctorado y tengo que leer muchísimo material desconocido… Con BeFreed simplemente escribes un prompt y la app encuentra las fuentes por ti y genera un podcast en audio. El proceso de BeFreed me parece más ágil que el de NotebookLM.

@Brad

Suelo buscar en YouTube algo que escuchar mientras preparo el desayuno, salgo a caminar o voy al trabajo, ¡y BeFreed ofrece un enfoque aún más certero, sin anuncios y sin relleno!

@BeFreed user

Lo mejor de esta plataforma es su versatilidad. Literalmente no hay tema que quede fuera. Le lanzas lo que sea y lo maneja… Es raro encontrar una herramienta de aprendizaje sin limitaciones que de verdad cumpla lo que promete.

@jayallen

BeFreed es fantástica. Su diseño intuitivo hace que pase menos tiempo navegando y más tiempo aprendiendo. La mezcla de audiolibros, podcasts y planes de aprendizaje es una combinación genial que ha cambiado por completo mi rutina diaria.

@BeFreed user

Al principio me llevó un rato entender cómo crear podcasts en italiano y ¡boom! ¡Es genial! Puedo pedirle que me explique cualquier tema y lo hace súper bien y con mucha inteligencia.

@matteo77

BeFreed se ha convertido en mi app diaria de audiolibros… Lo que más me gusta es que pones tu texto y te devuelve un audio que puedes escuchar donde sea.

@kotanzu1

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