
In "The Culture Map," Erin Meyer decodes how cultural differences shape global business. Used in elite training programs worldwide, this practical guide reveals why similar cultures can have vastly different approaches - a must-read for anyone navigating our interconnected professional landscape.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Imagine arriving early to prepare for an important client meeting, only to have your cultural expert sit silently for three hours despite being articulate in preparation meetings. This happened to Erin Meyer, who later discovered her Chinese colleague was simply waiting to be called upon-a cultural expectation she had completely missed. This scenario perfectly illustrates how invisible cultural forces shape our workplace interactions every day. In a world where 70% of international ventures fail due to cultural misunderstandings, understanding these hidden dimensions becomes critical. Companies like Microsoft, Netflix, and Salesforce now require Meyer's framework for navigating global expansion-Netflix CEO Reed Hastings even credits it for helping successfully expand into 190 countries. The Culture Map provides a practical framework for decoding these invisible boundaries that divide our increasingly connected world, offering eight scales that reveal how cultures differ in communication, leadership, trust-building, and more.
Desglosa las ideas clave de The Culture Map en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila The Culture Map en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta The Culture Map a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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