
In "Story Driven," Bernadette Jiwa reveals why authenticity trumps competition in business. Embraced by purpose-focused brands like Apple and Patagonia, this framework transforms companies through values-based storytelling. What's your authentic narrative worth? More than any marketing budget.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Think about the last time you felt truly loyal to a brand. Was it because they had the best product specifications? The lowest price? Probably not. More likely, something about them resonated with who you are and what you believe. This is the quiet revolution happening in business today-a shift from competing to mattering. While most companies obsess over beating rivals and maximizing quarterly profits, the organizations we genuinely admire are asking different questions entirely: Who are we? Why do we exist? What difference are we making? These aren't soft questions with fuzzy answers. They're the foundation of sustainable success in an economy where meaning has become the ultimate currency.
Desglosa las ideas clave de Story Driven en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Story Driven en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Story Driven a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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