
Discover why social pain hurts like physical pain in Lieberman's groundbreaking neuroscience exploration. Challenging traditional education and business models, "Social" reveals our brains are fundamentally wired for connection - a revelation transforming how leading organizations approach human potential and wellbeing.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Social connection isn't a luxury-it's our most fundamental need, the bedrock upon which our sophisticated sociality is built.
Desglosa las ideas clave de Social en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Social en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Social a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco

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What if I told you that heartbreak registers in your brain the same way a fractured rib does? When Gloria lost Irv after fifty years of marriage, her family thought she'd developed dementia. She hadn't. Her brain was simply processing social loss as physical injury-because that's exactly what it is. We've spent centuries building societies around the myth of rational self-interest, assuming humans are fundamentally selfish creatures who occasionally cooperate when it benefits us. But neuroscience reveals something far more profound: our brains didn't evolve for solitary survival. They evolved for connection. Social bonds aren't a pleasant addition to human life-they're the foundation. Understanding this rewires everything we thought we knew about motivation, happiness, and what it means to be human.