
In "Remote, Not Distant," culture expert Gustavo Razzetti reveals how top companies like Amazon and Microsoft are reimagining workplace dynamics. Why are Dr. Myrium Hadnes and countless leaders calling this the essential blueprint for hybrid work success? Discover the counterintuitive approach making resignation-proof cultures possible.
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Tim Cook probably expected applause. Instead, when Apple announced its mandatory three-day office return in 2021, employees revolted. These weren't slackers-they were the people who'd just shipped revolutionary products from their kitchen tables during a pandemic. Their message was clear: we proved remote work works, so why are you treating us like children who need supervision? This wasn't an Apple problem. It was an everywhere problem. Companies worldwide suddenly faced an uncomfortable truth: the old rules of workplace culture-butts in seats, face time equals commitment, innovation requires whiteboards-had been exposed as myths. The pandemic forced the largest workplace experiment in history, and the results contradicted decades of management orthodoxy. Productivity didn't collapse. Creativity didn't die. Culture didn't evaporate. Yet leaders kept clinging to pre-2020 thinking, trying to stuff the genie back in the bottle. The real question isn't whether remote work can succeed-it's whether leaders can evolve fast enough to make it thrive.
Desglosa las ideas clave de Remote, Not Distant en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Remote, Not Distant en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Remote, Not Distant a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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