
"Rare Breed" champions defiance as a superpower, transforming traits like rebellion and obsession into competitive advantages. Endorsed by Seth Godin as a "brazen rant," this manifesto has become the secret weapon for leaders tired of conformity. What if your greatest weakness is actually your hidden strength?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
What if the traits that got you labeled "difficult" in performance reviews are actually your ticket to extraordinary success? When Sunny Bonnell and Ashleigh Hansberger launched their branding agency Motto with just $250 and zero industry experience, established competitors actively tried to sabotage them. They were too bold, too unconventional, too much. Yet that "too much" quality became their secret weapon. Their journey revealed something counterintuitive: the characteristics society calls vices-being rebellious, obsessive, weird-might actually be virtues in disguise. This isn't about self-help platitudes or toxic positivity. It's about recognizing that the same intensity that makes you exhausting at dinner parties might be exactly what's needed to build something revolutionary.
Desglosa las ideas clave de Rare Breed en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Rare Breed en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Rare Breed a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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