
"Power Play" unveils Tesla's electrifying journey through near-death experiences and Elon Musk's controversial leadership. Hailed as "a business thriller for real" by AP, this Wall Street Journal bestseller reveals the thin line between madness and genius that transformed an entire industry.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
March 2016. A man in black stands before a crowd, collar turned up, about to reveal a car that doesn't exist yet. Within days, half a million people will place deposits on this phantom vehicle-a number that eclipses Toyota's entire annual Camry sales in America. But here's what the cheering crowd doesn't know: Tesla is hemorrhaging $500 million every quarter, with enough cash to survive only until late 2016. This is the Model 3 unveiling, and it represents either the greatest triumph or the most spectacular failure in automotive history. What makes someone bet everything on a dream when the math says you should quit? This is the story of how a scrappy electric car company took on a century-old industry and won-not through careful planning, but through sheer audacity and a willingness to burn down everything conventional wisdom held sacred.
Desglosa las ideas clave de Power Play en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Power Play en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Power Play a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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