
In 2003, Chesbrough revolutionized business thinking with "Open Innovation" - challenging companies to look beyond their walls for ideas. The book sparked a paradigm shift at giants like IBM and P&G: what if your next breakthrough isn't inside your company, but waiting outside?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Ever wonder why some of the most innovative companies today don't actually invent everything they sell? Apple didn't invent the MP3 player, yet dominated the market with iPod. Google didn't create Android from scratch, but acquired it. These aren't anomalies-they're examples of a fundamental shift in how innovation works in the modern economy. What makes this revolutionary approach so powerful? It challenges the very foundations of how we think about creating value in the knowledge economy.
Desglosa las ideas clave de Open Innovation en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Open Innovation en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Open Innovation a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco

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