
Discover how a handful of scientists derailed critical public health and environmental policies. Endorsed by Al Gore as essential reading "for anyone concerned about democracy in America," this expose reveals the playbook used to manufacture doubt from tobacco to climate change.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Imagine a world where cigarettes are considered harmless, acid rain is dismissed as natural, and climate change remains "controversial" despite overwhelming scientific evidence. This isn't science fiction-it's recent history. A small group of influential scientists, primarily Cold War-era physicists, systematically created confusion about scientific findings that threatened industries they ideologically supported. Their strategy? Manufacturing doubt. As one tobacco executive candidly wrote in 1969: "Doubt is our product, since it is the best means of competing with the 'body of fact' that exists in the minds of the general public." This blueprint for science denial would shape public discourse on critical issues for decades to come.
Desglosa las ideas clave de Merchants of Doubt en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Merchants of Doubt en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Merchants of Doubt a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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