
In "How to Change," Wharton professor Katy Milkman reveals the science of lasting behavioral transformation. Why do Google and the Pentagon consult her methods? Discover the "Fresh Start Effect" that revolutionized SIDS prevention and learn how "temptation bundling" can finally make your resolutions stick.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Why do 80% of New Year's resolutions fail by February? The answer isn't lack of willpower-it's using the wrong approach. Behavior change isn't one-size-fits-all. The key is identifying your specific obstacles and deploying targeted strategies to overcome them. This revolutionary approach has transformed organizations from Google to the Department of Defense. Rather than generic advice like "try harder," successful change requires understanding the unique barriers blocking your path and applying scientifically-proven techniques tailored to your situation. When we match our strategies to our specific challenges, even the most stubborn habits can be transformed. Have you ever noticed how motivated you feel on January 1st or your birthday? These moments create psychological "fresh starts" that make change easier. When visiting Google in 2012, I discovered something fascinating about timing and behavior change. Google wanted to know when to encourage employees to use beneficial programs, leading to one of my most significant research discoveries. The remarkable success of the "Back to Sleep" campaign against SIDS provides valuable insights. When researchers found that placing babies on their backs halved SIDS deaths, a government education campaign increased this practice from 17% to 73%, dramatically reducing fatalities. Why did it work when so many health initiatives fail? New parents face a true blank slate-no established habits to break. Research confirms we're more receptive to change during moments that feel like fresh starts: New Year's, Mondays, after holidays, birthdays, or following relocations. These temporal landmarks help us feel psychologically distanced from past failures. One study found 36% of successful change attempts occurred after moving homes, compared to only 13% of unsuccessful attempts.
Desglosa las ideas clave de How to Change en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila How to Change en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta How to Change a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creado por exalumnos de la Universidad de Columbia en San Francisco

Obtén el resumen de How to Change como PDF o EPUB gratis. Imprímelo o léelo sin conexión en cualquier momento.