
Lencioni's "Getting Naked" revolutionizes client relationships through radical vulnerability. Financial advisor Sten Morgan credits it for transforming his practice by giving away expertise immediately. What counterintuitive fear must professionals overcome to build unshakable trust? The answer reshapes both business and personal connections.
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In the polished world of business relationships, we're taught to project strength, hide weaknesses, and maintain professional distance. Yet Patrick Lencioni's "Getting Naked" proposes something revolutionary: the most powerful way to build client loyalty is through complete vulnerability. This counterintuitive approach has transformed countless service providers from mere vendors into trusted partners at firms like Deloitte and McKinsey. The "naked" approach means stripping away the armor we instinctively wear - embracing uncomfortable honesty, asking seemingly obvious questions, and prioritizing client needs above our ego. While intellectually simple, this approach requires overcoming deeply ingrained fears that drive us to protect ourselves rather than serve others. The payoff? Stronger relationships, enthusiastic referrals, easier pricing discussions, and significantly higher profit margins compared to industry peers. Vulnerability in business isn't just morally admirable - it's financially rewarding.
Desglosa las ideas clave de Getting Naked en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Getting Naked en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Getting Naked a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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