Founded After 40 book cover

Founded After 40 by Glenda Shawley Summary

Founded After 40
Glenda Shawley
3.46 (61 Reviews)
Entrepreneurship
Business
Inspiration
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of Founded After 40

"Founded After 40" demolishes the myth that entrepreneurship belongs to the young. Glenda Shawley's practical guide - ranked among "Best 57 Start-Ups Books" - has become the secret weapon for later-life entrepreneurs who've discovered that experience might be their greatest competitive advantage.

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Puntos Clave

1

The Wake-Up Call That Changes Everything

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What if the very thing holding you back from starting a business-your age-is actually your greatest advantage? While Silicon Valley glorifies 20-something founders in hoodies, reality tells a different story. Colonel Sanders launched KFC at 62. Vera Wang entered fashion design at 40. Ray Kroc was 52 when he franchised McDonald's. The narrative that entrepreneurship belongs to the young isn't just wrong-it's costing people their dreams. By 40, you've accumulated something far more valuable than venture capital: wisdom, networks, emotional intelligence, and clarity about what truly matters. The corporate ladder you've been climbing? It's taught you lessons that can't be learned in a startup incubator. That persistent voice whispering about independence, about building something meaningful? It's not going away. The question isn't whether you're too old to start-it's whether you're ready to finally listen. Business success boils down to something deceptively simple: offering what enough people want at prices generating sustainable profit, while maintaining cash flow to keep operating. Yet most new businesses fail on these fundamentals because they ignore brutal truths nobody mentions.

2

The Foundation: Why You Build and What You Choose

3

The Brutal Truths and Critical Challenges

4

The Mathematics of Freedom and Financial Mastery

5

Speaking to Souls: Understanding and Positioning for Your Market

6

The Journey from Stranger to Advocate: Marketing That Converts

7

Building Something That Lasts: Launch, Growth, and Legacy

Explora Tu Forma de Aprender
Founded After 40 no es solo un libro — es una clase magistral en Entrepreneurship. Para ayudarte a absorber sus lecciones de la manera que mejor te funcione, ofrecemos cinco modos de aprendizaje únicos. Ya seas un pensador profundo, un aprendiz rápido o un amante de las historias, hay un modo diseñado para tu estilo.

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Creado por exalumnos de la Universidad de Columbia en San Francisco

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@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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@Cashflowbubu
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@Moemenn
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@Chloe, Solo founder, LA
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@Raaaaaachelw
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@Matt, YC alum
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@Erin, Investment Banking Associate , NYC
platform
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254
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@djmikemoore
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star
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@Pitiful
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