
From bus brainstorms to BBC acclaim, Sonya Barlow's award-winning guide empowers underdogs to start businesses without perfect plans. Shortlisted for Business Book Awards 2022, it's the resource Marie Claire's Editor-in-Chief "wished existed" when launching her career. Ready to embrace entrepreneurial madness?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Ever wondered what happens when you show up to host a brunch and all twelve reservations become no-shows? For Sonya Barlow, it wasn't a disaster-it was the first step in her entrepreneurial journey. The path from corporate dissatisfaction to building a successful business isn't the smooth diagonal line we imagine. It's messy, scribbled, and often begins with what Barlow calls "strategically winging it." The COVID-19 pandemic proved this point dramatically, showing how adaptability trumps rigid planning every time. What holds most aspiring entrepreneurs back isn't lack of ideas but fear of failure. But what if we reframed failure as simply "being temporarily disrupted"? Barlow's own experience of losing 75% of her income during COVID, only to discover new opportunities, exemplifies this mindset shift. At its core, entrepreneurial success begins with understanding your identity-who you are fundamentally determines how you show up in business conversations, ask for money, and make yourself visible. This self-knowledge provides the values and purpose that guide crucial business decisions when distractions inevitably arise.
Desglosa las ideas clave de Unprepared to Entrepreneur en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Unprepared to Entrepreneur en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Unprepared to Entrepreneur a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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