Follow Up and Close the Sale book cover

Follow Up and Close the Sale by Jeff Shore Summary

Follow Up and Close the Sale
Jeff Shore
3.98 (57 Reviews)
Business
Communication skill
Entrepreneurship
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of Follow Up and Close the Sale

In "Follow Up and Close the Sale," sales coach Jeff Shore reveals why 44% of salespeople quit after one follow-up, while success requires persisting through four "nos." Shawn Summey calls it "the best sales book in a decade" - transforming dreaded follow-ups into your competitive advantage.

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1

The Sale Isn't Over Until You Follow Up

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Picture this: you walk into a store, spend an hour with a salesperson discussing a major purchase, exchange contact information, and then... nothing. Complete silence. Sound familiar? In today's sales landscape, a staggering 44% of salespeople abandon pursuit after just one follow-up attempt. Yet the statistics tell a compelling story-50% of sales happen after the fifth contact, while 60% of customers say no four times before saying yes. This massive disconnect represents perhaps the greatest untapped opportunity in modern selling. Follow-up isn't just another sales tactic-it's the critical bridge between initial interest and final purchase. When a customer says, "I need to think about it," they genuinely mean it. But what happens next? While you're mentally counting your future commission, they're immediately bombarded by life's demands-urgent emails, family obligations, work stress-and your conversation quickly fades from memory. This cognitive disconnect creates a gap that only strategic, thoughtful follow-up can bridge. The fundamental truth is both simple and profound: "People don't buy from you because you bother them; they buy because you care more than anyone else." When you spend time building rapport with customers only to disappear afterward, you send a clear message that you never truly cared. In a world of endless options and distractions, consistent follow-up isn't just good business-it's the ethical choice for truly serving your customers.

2

The Psychology of Buying: Emotional Altitude Matters

3

Overcoming Resistance: The Invisible Force Blocking Your Success

4

Speed: Your Secret Superpower in Follow-Up

5

Making It Personal: The Art of Meaningful Connection

6

Selecting the Right Follow-Up Method: Strategic Communication

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Join the 1 Percent Club: Excellence Through Persistence

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Creado por exalumnos de la Universidad de Columbia en San Francisco

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@Chloe, Solo founder, LA
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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12
likes
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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@Jaded_Falcon
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@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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star
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@Moemenn
platform
star
star
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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star
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@Jaded_Falcon
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201
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@OojasSalunke
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37
likes
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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