How to Master the Art of Selling book cover

How to Master the Art of Selling by Tom Hopkins Summary

How to Master the Art of Selling
Tom Hopkins
4.1 (1804 Reviews)
Business
Communication skill
Entrepreneurship
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of How to Master the Art of Selling

Transform your sales career with Tom Hopkins' million-dollar blueprint that turned him into a millionaire in just three years. This legendary guide isn't just about closing deals - it's the ethical selling bible professionals revisit annually to master both the logic and emotion of persuasion.

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The Psychology of Selling: Why People Buy What They Buy

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Ever wondered why some salespeople consistently outperform others? The answer isn't natural charisma or luck - it's mastery of fundamental principles. Tom Hopkins transformed from a struggling salesman who couldn't afford a proper suit (he wore his high school band uniform to appointments!) to becoming a millionaire by age 27. His journey reveals the truth about selling: it's not about being born with "the gift" but developing specific skills through dedicated practice. The highest-paid professionals in selling understand a crucial truth - people buy based on emotion, then justify with logic. Even seemingly rational purchases like industrial equipment involve emotional factors: fear of making wrong decisions, desire for recognition, or ambition for advancement. Research shows that up to 95% of purchasing decisions occur in the subconscious mind, driven by emotional rather than rational factors. The emotional buying process begins when buyers suddenly see themselves differently - perhaps as someone who deserves or needs your product. Champions deliberately replace rejection-triggering words with terms that create positive feelings. Instead of discussing "cost," they talk about "total investment." They never ask anyone to "sign" anything - instead, they ask clients to "okay the paperwork." These seemingly small language shifts create positive mental images that drive sales success by making prospects feel comfortable rather than defensive.

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The Million-Dollar Mindset: Transforming Rejection into Revenue

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The Art of Strategic Questioning

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Finding Gold: The Science of Prospecting

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Crafting Presentations That Convert

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Turning Objections into Opportunities

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The Fourteen Most Powerful Words in Selling

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Creado por exalumnos de la Universidad de Columbia en San Francisco

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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"It is great for me to learn something from the book without reading it."

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
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483

"Makes me feel smarter every time before going to work"

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