Flip The Script book cover

Flip The Script by Oren Klaff Summary

Flip The Script
Oren Klaff
4.17 (839 Reviews)
Business
Communication Skill
Entrepreneurship
Relationship
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of Flip The Script

Master persuader Oren Klaff reveals how to make others champion your ideas as their own. Using "Inception-like" techniques that have sold over 1 million books, he transforms traditional sales into psychological artistry. What's the one counterintuitive move that instantly flips power dynamics in your favor?

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Puntos Clave

1

The Persuasion Revolution: Why Traditional Sales Tactics Are Dead

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In today's marketplace, we've all developed powerful defenses against sales tactics. After decades of being marketed to, our brains instinctively resist when we feel someone trying to sell us something. This fundamental shift has rendered traditional sales techniques obsolete. The revolutionary insight at the heart of modern persuasion? Products are now bought, not sold. With buyers fact-checking everything while hunting for better deals, the only effective strategy is guiding them to discover your idea themselves. Our minds evolved during dangerous times when survival depended on trusting our own judgment above all else. We're hardwired to distrust external information and favor our internal ideas. This is why the most powerful persuasion happens when people believe they've discovered an idea themselves - they value it more, believe it more deeply, adopt it more quickly, and remember it more easily. The eureka moment delivers profound satisfaction precisely because it feels self-generated, like solving a mystery moments before the on-screen detective reveals the culprit.

2

Status Alignment and Technical Mastery: Speaking the Language of Decision-Makers

3

Activating Pre-Wired Idea Receptors

4

Managing Novelty: The Plain Vanilla Strategy

5

Leveraging Pessimism and Creating Invisible Boundaries

6

The Power of Consistency: Finding Your Authentic Voice

7

Flipping the Script: A New Path to Persuasion

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Creado por exalumnos de la Universidad de Columbia en San Francisco

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