Designing Experiences book cover

Designing Experiences by J Robert Rossman Summary

Designing Experiences
J Robert Rossman
Business
Creativity
Psychology
Resumen
Puntos Clave
Autor
Preguntas Frecuentes

Overview of Designing Experiences

"Designing Experiences" revolutionizes how organizations create memorable moments. This Silver Axiom Award-winning guide, endorsed by experience economy pioneer B. Joseph Pine II, transforms mundane interactions into extraordinary encounters. What if the secret to customer loyalty isn't what you sell, but how it feels?

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Puntos Clave

1

The Art of Crafting Memorable Experiences

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Have you ever walked out of a theme park, restaurant, or retail store feeling completely delighted, yet couldn't quite explain why? That perfect blend of anticipation, engagement, and satisfaction doesn't happen by accident. Behind every exceptional experience lies deliberate design-a carefully orchestrated symphony of elements working together to create something memorable. In "Designing Experiences," Rossman and Duerden reveal the hidden architecture behind our most meaningful moments, showing how companies like Disney, Apple, and Southwest Airlines have mastered the art of experience design to create devoted customer bases. While 80% of companies believe they deliver "superior experiences," only 8% of their customers agree-highlighting the critical gap this framework addresses.

2

Understanding Experiences and Their Psychological Foundations

3

The Experience Spectrum: From Ordinary to Transformational

4

Building Blocks of Experience Design

5

Design Thinking for Experience Innovation

6

Creating Cohesive Experience Journeys

7

The Future of Experience Design

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Designing Experiences no es solo un libro — es una clase magistral en Business. Para ayudarte a absorber sus lecciones de la manera que mejor te funcione, ofrecemos cinco modos de aprendizaje únicos. Ya seas un pensador profundo, un aprendiz rápido o un amante de las historias, hay un modo diseñado para tu estilo.

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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96
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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