
"Designing Experiences" revolutionizes how organizations create memorable moments. This Silver Axiom Award-winning guide, endorsed by experience economy pioneer B. Joseph Pine II, transforms mundane interactions into extraordinary encounters. What if the secret to customer loyalty isn't what you sell, but how it feels?
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
Have you ever walked out of a theme park, restaurant, or retail store feeling completely delighted, yet couldn't quite explain why? That perfect blend of anticipation, engagement, and satisfaction doesn't happen by accident. Behind every exceptional experience lies deliberate design-a carefully orchestrated symphony of elements working together to create something memorable. In "Designing Experiences," Rossman and Duerden reveal the hidden architecture behind our most meaningful moments, showing how companies like Disney, Apple, and Southwest Airlines have mastered the art of experience design to create devoted customer bases. While 80% of companies believe they deliver "superior experiences," only 8% of their customers agree-highlighting the critical gap this framework addresses.
Desglosa las ideas clave de Designing Experiences en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Designing Experiences en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Designing Experiences a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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