
Nobel laureate Elias Canetti's "Crowds and Power" explores humanity's primal fear of touch and how it shapes mass behavior. Initially baffling critics, this 1960 masterpiece now influences fields from sociology to military strategy - revealing why crowds can transform from unified purpose to destructive force.
Siente el libro a través de la voz del autor
Convierte el conocimiento en ideas atractivas y llenas de ejemplos
Captura ideas clave en un instante para un aprendizaje rápido
Disfruta el libro de una manera divertida y atractiva
A rock concert surges around you. Bodies press from every side. Suddenly, that person against your shoulder doesn't feel like a stranger anymore-they feel like you. Your separateness dissolves into something larger, electric, alive. This sensation, simultaneously liberating and terrifying, reveals humanity's most primal social force: the crowd. Nothing shapes our world more profoundly than this ancient dynamic, yet we rarely examine it. From religious gatherings to political revolutions, from sports stadiums to digital mobs, crowds transform individuals into something entirely different. They create moments of ecstatic unity and horrifying violence, often within the same breath. Understanding crowds means understanding the hidden architecture of human civilization itself-the invisible forces that turn isolated individuals into movements capable of toppling empires or building cathedrals.
Desglosa las ideas clave de Crowds and Power en puntos fáciles de entender para comprender cómo los equipos innovadores crean, colaboran y crecen.
Destila Crowds and Power en pistas de memoria rápidas que resaltan los principios clave de franqueza, trabajo en equipo y resiliencia creativa.

Experimenta Crowds and Power a través de narraciones vívidas que convierten las lecciones de innovación en momentos que recordarás y aplicarás.
Pregunta lo que quieras, elige la voz y co-crea ideas que realmente resuenen contigo.

Creado por exalumnos de la Universidad de Columbia en San Francisco
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Creado por exalumnos de la Universidad de Columbia en San Francisco

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